September 25, 2014 // Franchising.com // LARGO - Fred Steube, Senior Director of Emerging Technology at Valpak and Cox Target Media, will present "Emerging Technology, Shiny Objects & the Future of Media," at iSummit 2014 being held Sept. 29-30 in Orlando. Steube will discuss how media companies are working to find which new emerging technology will resonate with consumers, including digital wallets, augmented reality and other new media channels. His presentation will also address how companies are responding to disruptive technology to remain competitive in an increasingly dynamic business environment.
iSummit brings together experts from leading brands who present and discuss topics that span all interactive media and Internet business models. About 700 are expected to attend this year's conference. Also speaking at the conference are American Express, ESPN, NBC Universal, PriceLine.com and Mashable, among others.
Steube leads efforts across all Cox Target Media brands including Valpak, Savings.com and Favado, relating to digital strategic partner development, proof of concept testing with disruptive digital solutions such as augmented reality, BLE beacon, wearables, card linked offers, near field communications, as well as investment, acquisition, and intellectual property management. He also leads mobile payment and digital wallet efforts along with ecommerce SEO initiatives.
Steube has worked in the digital space as an Internet consultant and marketing leader for more than 17 years, serving brands including Google, Microsoft, Dayton Hudson/Target, Kodak, Eckerd Drugs/JCPenney, and First Union/Wells Fargo. He holds a BA in anthropology and a MBA from the University of South Florida.
Steube also recently participated at MediaPost's Mobile Insider Summit fifth annual August 17-20 in lake Tahoe, CA, as a panelist. Follow him on Twitter at @steube.
Valpak has been in the business of helping people save money for more than 45 years and is known for its local coupons in North America. Recently, Valpak has been leading the industry in mobile couponing, serving up mobile savings through apps and incorporating the latest technology. Valpak has shown an ongoing commitment to be on the forefront of technology with its mobile app presence in the mobile environment and its first-to-market integration into four mobile wallets, including Passbook, Microsoft, Samsung and Google.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.valpak.com and http://www.valpak.ca sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company's operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Valpak®, the #1 cooperative direct mail brand, offers a NO royalty, low overhead, exclusive territory, & home or office-based franchise opportunity.
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