Cousins Subs® Sponsors University Of Wisconsin - Madison Athletics

Better Bread, Better Subs Now Available at UW-Madison Sporting Events

October 02, 2014 // // MILWAUKEE – Cousins Subs® is proud to partner with the University of Wisconsin – Madison Athletics to offer their delicious sub sandwiches at the hottest Badgers’ sporting events of the season.

The following subs will be sold at Camp Randall (located in Badger Alley and Breese Terrace) and the Kohl Center during all Badgers football, men’s basketball and men’s hockey home games during the 2014-2015 sports season:

  • Ham & Provolone featuring ham, provolone, lettuce, onions, tomatoes, oregano and mayo
  • Turkey Breast featuring turkey breast, lettuce, onions, tomatoes and mayo
  • Italian Special featuring cappacolla ham, coteghino bologna, genoa salami, provolone, lettuce, onions, tomatoes, oregano and oil
  • Veggie featuring a hefty portion of iceberg and romaine lettuce, provolone, cucumbers, green peppers, onions, tomatoes and a side packet of salad dressing

Cousins cookies and Lays® potato chips will also be available.

"This is an exciting opportunity for Cousins Subs to be involved in the Wisconsin sports scene," said Justin McCoy, vice president of marketing at Cousins Subs. "As a Wisconsin-based company, we’re happy to support the state university, cheer on the Badgers and feed Wisconsin sports fans throughout the season."

For more information about Cousins Subs visit

About Cousins Subs

Cousins Subs® and its franchisees operate more than 120 sub sandwich shops in four states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own deli fresh touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, "Better Bread. Better Subs." The original recipe is still closely followed at every Cousins Subs restaurant, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-two years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to "Make it a Better Day" in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook, Twitter and Instagram.

SOURCE Cousins Subs


Meg Hemmelgarn


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Wisconsin-based Cousins Subs® is driven by the mission to Believe in Better, both in the quality of food it serves and in the communities it supports.


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