D.I.Y. Restaurant Group Announces New Franchise Program

October 07, 2014 // Franchising.com // La Grange, IL – DIY Restaurant Group, a hospitality franchise company with several distinct fast-casual, do-it-yourself concepts in the restaurant industry, announced today that it was implementing a new program to sell franchises. The program initiates their expansion efforts in the Midwest, with the intent of expanding nationwide. The franchise will operate under three individual brands: Trugurt Frozen Yogurt provides the first USDA-certified organic frozen yogurt, smoothies and tea; uBuild Pizza Workshop provides customer-designed pizza, pasta and salads; or a combined concept uBuild + Trugurt Duo.

"We've been developing our fast-casual and customizable dining concepts over the last several years including Chicagoland's popular Nonna's Pizza & New York Sub and Di Nico's Pizza," said Carlo Abunijmeh founder and CEO of DIY Restaurant Group. "Now, with the Trugurt Frozen Yogurt and uBuild Pizza Workshop, we are ready to grow our brands. We don't look at our franchise like most companies. Our approach is to concentrate on supporting every location adequately and growing steadily but surely. That's how we have always done things, and our history shows it works."

DIY Restaurant Group delivers a true do-it-yourself experience that keeps people coming back for more. A multi-concept restaurant franchise group founded by spirited entrepreneurs and highly successful Chicago restaurateurs, DIY Restaurant Group brings franchise investors a truly rewarding and customizable business proposition.

DIY's Trugurt Frozen Yogurt concept proudly serves the first USDA-certified organic yogurt. Trugurt Frozen Yogurt appeals to a wide audience with options that are fat-free, dairy-free, gluten-free, Kosher and vegan-friendly. They also offer 100-percent organic fruit smoothies and Mighty Leaf Artisan-crafted Tea designed to heighten the senses and provide distinct, luscious flavors. In addition, DIY's uBuild Pizza Workshop offers more than 80 premium ingredients to create a customized, mouth-watering pizza, pasta or salad creation.

DIY Restaurant Group takes great pride in its effort to keep their shops eco-friendly and eco-conscious. Their franchise family includes people who understand the importance of sustainability to the planet and the positive impact it can have on customer awareness. DIY Restaurant Group is also community focused, believing it is important to give back to the individual communities in which their shops reside. Whether through gift certificates, fundraising events, or donation requests, every DIY restaurant concept gives back to the community in one way or another.

The franchise program, developed with the help of the Chicago-based iFranchise Group and Liss & Lamar, P.C., initially will be rolled out in Illinois, with national expansion to follow.

"Given our previous success in the fast-casual restaurant business, we know that the Trugurt Frozen Yogurt and uBuild Pizza Workshop concepts could easily expand nationwide," said Joe Piccione, co-founder, DIY Restaurant Group. "Our main goal as business owners is to ensure the success of our franchisees. With that in mind, we are taking a more conservative approach to our business expansion."

Piccione is confident this will be a solid franchise program, based on the growing marketplace and the company's history – Piccione and Abunijmeh have more than 50 years of combined food service experience. "Our franchise program has the ability to capitalize on the growth of the frozen yogurt and fast-casual pizza/pasta industries, to provide franchisees with a strong business foundation and customers with a truly customizable experience," he said.

"We believe the products, services, and philosophies of Trugurt Frozen Yogurt and uBuild Pizza Workshop will achieve our business goals," said Abunijmeh. "We have always been leaders in fast-casual dining concepts, and we do not plan on changing that any time soon."

For more information on DIY Restaurant Group and its franchise opportunities, as well as how to get involved, visit www.DIYRestaurantGroup.com.

About DIY Restaurant Group

DIY Restaurant Group, La Grange, IL, is a multi-concept restaurant franchise group focused on a completely customizable experience for customers that is equally eco-conscious and community-driven. DIY's two pioneering concepts — Trugurt Frozen Yogurt and uBuild Pizza Workshop — offer a do-it-yourself platform with more than 100 ingredient options. Offering USDA-certified products and omitting any artificial components upholds our commitment to high-quality cuisine at a price reasonable for everyday Americans to enjoy. With several locations opening late 2014 in Chicagoland, DIY is poised for rapid expansion, combining a proven business model and unique concept with an unflinching commitment to supporting its growing franchise family.

SOURCE DIY Restaurant Group


Jen Furey


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D.I.Y. Restaurant Group, is a multi-concept restaurant franchise group focused on a completely customizable experience for customers that is equally eco-conscious and community-driven.


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