Orangetheory Fitness Launches Inaugural Halloween Social Media Contest

One Lucky Winner to Receive Ten Complementary Sessions

October 13, 2014 // // FORT LAUDERDALE, Fla. - With Halloween spirit in full swing, Orangetheory Fitness today announced it's first-ever social media contest, open to participants nationwide. The fitness franchise is giving fans an opportunity to win a prize package by embracing their inner orange and bringing out their Halloween creativity with it's first annual Orangetheory Fitness Pumpkin Carving Contest.

To enter, participants must post a photo of a creatively carved pumpkin to Instagram, using the hashtag #OTFPumpkin and tagging @OTheoryFitness. The contest is open for entries beginning today, October 13 through Monday, October 27. Once all photos have been received and reviewed, Orangetheory Fitness will select three finalists, which will be posted to the Orangetheory Fitness Facebook page. Fans will then have the opportunity to vote by "liking" their favorite photo. Judging will be based on creativity and overall spirit.

The winning pumpkin will be announced on Halloween and their award winning photo and predominant creativity will be posted to the Orangetheory Fitness Facebook page for all to see. In addition to national social media recognition, the lucky winner will receive a package of ten complementary sessions at their local Orangetheory Fitness studio.

With more than 124 studios, Orangetheory Fitness has transformed into one of the world's top fitness franchises. The 60-minute, five zone heart-rate monitored interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time. The fitness franchise has a presence in 25 states and is on track to open 500 studios by 2017.

More information on Orangetheory Fitness is available on Orangetheory's website. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.

About Orangetheory® Fitness

Orangetheory® Fitness ( is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights, burning an average of 500 – 1,000 calories, including after-burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness was recently ranked #399 in Inc. magazine's Fastest Growing Private Companies List and #403 in Entrepreneur's 2014 Franchise 500® list of the top franchises in the world. Visit for area developer and franchise opportunities.

SOURCE Orangetheory Fitness


Andie Biederman
Fish Consulting
(954) 893-9150


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Orangetheory® Fitness is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training.


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