Crunch Franchise Announces Newest Location in Roslindale, MA

NEW YORK - Oct. 14, 2014 // PRNewswire // - Crunch Fitness announces the opening of its newest franchise location in Roslindale, Massachusetts. The renowned gym chain, best known for making serious workouts fun through innovative group fitness programming and cutting-edge training offerings, looks to spread its 'No Judgments' philosophy to the Boston area with the grand opening of Crunch Roslindale.

Approximately six miles southwest of Boston, Crunch Roslindale will open its doors to the suburban community in 2015. Crunch Roslindale will be the first Crunch in the greater Boston area and the sixth Crunch gym opened by Fitness Holdings, LLC and its team of industry veterans Fred Maudsley, Brian Vanderveen, Mike Lamparski and Steve Viscardi who combined have over 60 years of experience in the fitness and health club industry.

"We are thrilled to enter the greater Boston market. The Crunch brand is a perfect fit for everyone from beginners to fitness enthusiasts and the Fitness Holdings team consists of first class operators that will do a great job serving the community," said CEO of Crunch Franchise, Ben Midgley.

Conveniently located at 950 American Legion Highway, Roslindale, MA 02131 in the Stop & Shop shopping center, the new location boasts a 23,000 square foot space to accommodate this highly populated area. Top-notch amenities include vast amounts of state-of-the-art cardio and strength training equipment, full-service locker rooms, tanning and HydroMassage. The space will feature an oversized group fitness studio and will offer over 200 time slots per month of Crunch's signature group fitness classes including, BodyWeb with TRX®, Yoga Body Sculpt, BOSU® Bootcamp and more. The location will also have a designated personal training area and expert personal trainers will be available to provide members with personalized workout and diet plans.

"We are very excited to share the Crunch Fitness philosophy with Roslindale residents," said Crunch Franchisee, Fred Maudsley. "We look forward to bringing state-of-the-art equipment and cutting-edge classes at an incredibly low price point while offering a unique and distinct fitness experience to the already active community."

Fitness Holdings plans to expand within the outskirts of Boston and anticipates opening Crunch Davis Square in the second half of 2015.

An enrollment center is now open at the gym's location, 950 American Legion Highway, Roslindale, MA 02131. For more information on Crunch Roslindale, visit or call the club at (617) 327-1212. To learn more about Crunch franchising opportunities, visit

About Crunch 

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 400,000 members with over 100 gyms worldwide, including 72 franchise locations in MA, PA, NY, NJ, CT, WA, OR, CA, TX, FL, KY, VA, Puerto Rico and Australia, and is rapidly expanding across the U.S. and around the globe. Go to for more information.

About New Evolution Ventures™ (NeV)

Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, health and wellness interests both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, health and wellness one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visit



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Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments.


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