October 29, 2014 // Franchising.com // Charlotte - As the Spoiled Rotten® Photography franchise grows and word spreads that it is changing the way that people look at the concept of "school pictures," it is also changing the way aspiring photographers look at themselves. Cathy Xiques – a happily married mom of two and Cornelius, NC resident – had always loved photography as a hobby, particularly once she left her career in the dental field to stay home with her children – Ava and Aiden.
"As far back as I can remember, I have cherished photographs," explains Xiques. "Recording life with my camera has been a lifelong passion. When my children were born, that passion intensified as I wanted to capture every precious moment and detail of their lives. Time passes so quickly. I adore the ordinary moments with my children. In my home you will find photographs of my children playing, making silly faces and just being kids."
As her children grew and began attending school, Xiques found herself dreading school picture time. Her friends agreed that the quality and process itself were not what they should be, and began encouraging her that she could "take better pictures than that." A Google search of photography businesses led her to Spoiled Rotten Photography and a conversation with the company founder, Melissa Tash.
"After speaking with Melissa about Spoiled Rotten Photography and everything that sets it apart from the ‘get in, get out’ traditional school photography companies, I was immediately hooked," recalls Xiques. "As an added bonus, I learned that a friend I’ve known since I was a teenager was Spoiled Rotten’s very first franchise owner, Will Smith. After talking to Will and learning about his positive experiences with his franchise in Franklin, Tennessee and with Melissa as a mentor, I knew I was on the right path."
Xiques attended a rigorous two-week training session in Huntsville, Alabama where Spoiled Rotten Photography is based. While there, she received a crash-course in kid-wrangling, business management, and professional photography while taking part in numerous photo shoots. She learned that Melissa Tash practices what she preaches and truly lives by the Spoiled Rotten Photography Core Values of Respect, Advocacy, Legacy, Excellence, and Integrity while strongly encouraging all of her company’s franchise owners to do the same.
"We are truly delighted to bring Cathy into the SRP family," says Tash. "Charlotte is a perfect market for our boutique school portraits, and – after living in the area for twelve years – Cathy is the ideal person to bring the Spoiled Rotten concept to the families of North Carolina."
Now that her Spoiled Rotten Photography franchise is officially up and running, Xiques feels the awesome responsibility of being the company’s very first North Carolina franchisee, tasked with introducing this unique school portrait concept to schools and families in the Greater Charlotte and Lake Norman areas, including Huntersville, Cornelius, Davidson, and Mooresville.
"My reception from the local community has been wonderful," insists Xiques. "Directors love the quality of the portraits and the convenience that we offer to them. Parents love the ability to have quality portraits taken of their child at school, and appreciate the variety of products that we provide – from high quality prints, canvases, and the ability to mix and match within packages rather than cookie cutter choices. At Spoiled Rotten Photography, we love what we do – working with children – and it shows. During photo sessions, we take the time to let the child's natural personality come out. Rather than evoking a typical ‘say cheese’ smile for a photo that winds up in a drawer somewhere, I strive to capture beautiful boutique-quality portraits that families will cherish. I hope to change the way that people think about school pictures here in Charlotte. I believe the future is going to be bright for my Spoiled Rotten Photography franchise."
In keeping with the company’s encouragement of community involvement, Xiques plans to host a photo event in May 2015 to raise funds and awareness about autism. She also hopes to photograph children at underserved schools in her area, and to become involved with a local animal rescue society. Greater Charlotte and Lake Norman area school directors who are interested in setting a meeting with Xiques are encouraged to call 704-502-6914 or e-mail Cathy@SpoiledRottenPhotography.com. Prospective franchisees who would like to learn more about Spoiled Rotten Photography are invited to visit the company’s website at www.spoiledrottenphotography.com. Those who wish to inquire about opening a Spoiled Rotten Photography franchise in their own hometown are encouraged to reach out to company founder, Melissa Tash at 256-658-8275 or Melissa@melissatash.com.
SOURCE Spoiled Rotten Photography
Spoiled Rotten Photography
Spoiled Rotten Photography's goal is to transform the landscape of school photography by creating unique and personal school photographs that will be cherished for a lifetime.