The Great Big Christmas Book From Toys"R"Us® Is Here

Unfolding A Playful Story Of The Toys Kids Wish For This Holiday Season

Toys"R"Us Welcomes Families to Build Christmas Wish Lists and Experience the Hottest Toys of 2014 at "Ultimate Wish Saturday" Events in November; The World's Greatest Toy Store™ Makes it Easy to Give the Gift of Play this Holiday Season with Price Match Guarantee, Free In-Store Pickup, Better-Than-Ever Rewards"R"Us Loyalty Program and Free Shipping Offers

October 29, 2014 // // WAYNE, NJ – Toys"R"Us® today announced that The Great Big Christmas Book, the company's annual resource for wishers and wish-granters, has begun arriving in homes and will appear in newspapers nationwide on Saturday, November 1. This week, more than 8 million Toys"R"Us customers will receive a special edition of The Great Big Christmas Book, which features a unique cover that children can unwrap – just like a gift – to reveal the highly anticipated catalog, as well as a poster highlighting characters from the all-new and hugely popular Skylanders Trap Team™ game. With The Great Big Christmas Book deals valid Sunday, November 2 through Saturday, November 22, plus several "Ultimate Wish Saturday" events to be held throughout the month, kids can revel in building their holiday wish lists, check off their favorite playthings and visit their local Toys"R"Us store to experience this year's hottest toys.

This year's go-to guide for gift-givers reads like a child's favorite storybook with 80 pages of toys divided into nine play-themed chapters, such as Dream & Pretend, Sparkle & Shine, Create & Explore, Build & Collect, Action & Adventure, as well as Hot Toys, which showcases the company's "Fabulous 15", representing the best new toy introductions of 2014. This valuable resource is designed to help customers find the ideal present for the child in their life while catering to various interests. The catalog features hundreds of toys that are sure to top little one's lists, including exclusive playthings named to the 2014 Toys"R"Us Holiday Hot Toy List, such as LEGO® FUSION Town Master from LEGO® Systems, Inc., Charmazing!™ Color Me Up from Wooky Entertainment, Inc., Little Live Pets™ Bird Cage Love Birds Double Pack from Moose Toys™ and Battroborg™ Teenage Mutant Ninja Turtles Electronic Battle Game from TOMY®.

Whether shopping from the comfort of their own homes or on-the-go, gift-givers can browse a digital version of The Great Big Christmas Book at, where they can filter preferences by age, play theme, licensed character, brand and more.

To generate excitement among the social media community, Toys"R"Us will showcase toys and deals found in this year's The Great Big Christmas Book on Facebook, Twitter and Instagram, using #LetsPlay.

"Each year, millions of kids and kids at heart eagerly anticipate the arrival of The Great Big Christmas Book with crayons and markers in hand, ready to circle their must-haves," said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys"R"Us, Inc. "As children inspect each chapter of this year's catalog, they can carefully prepare their wish lists and dream about the toys and magical play experiences that await them on Christmas morning."

Parents Save Big on the Season's Most Coveted Toys

Whether parents are shopping for a tiny action hero, Frozen enthusiast, outdoor adventurer or trendy tween, The Great Big Christmas Book offers shoppers the reassurance that they can find precisely what they are looking for at a great value at Toys"R"Us. Featuring more than $3,000 in savings and three pages of coupon offers, this year's catalog is packed with deals for every gift-giver.

Following are highlights of the deals and discounts available at Toys"R"Us stores nationwide and online at, valid from Sunday, November 2 to Saturday, November 22, while supplies last:

  • FREE $30 Toys"R"Us Gift Card with the purchase of ANY regular priced Apple iPad**
  • FREE NERF Ammo with purchase of ANY NERF blaster priced $9.99 and up – $6.99 value*
  • 25% OFF ALL character themed bicycles – prices vary
  • SAVE $30 on Imaginarium® Mountain Rock Train Table – Was $149.99; Now $119.99*
  • SAVE $10 on ANY regular-priced Disney Frozen doll, playset or role-play purchase of $40 or more – prices vary***
  • SAVE $10 on ANY regular-priced Barbie® doll, playset or role-play purchase of $40 or more – prices vary
  • SAVE $10 on ANY regular-priced Monster High® and Ever After High® doll, playset or role-play purchase of $35 or more – prices vary****
  • ONLY $34.99 for Flutterbye Flying Fairy Winter Wonderland Light Up Fairy
  • ONLY $4.99 for Mickey or Minnie 22-inch Plush Dolls with ANY purchase of $50 or more*
  • TWO FOR $30 "R" Super Buy Video Games*****

Kick-Start Kids' Wish Lists at "Ultimate Wish Saturday" Events in November

As children around the country begin compiling the most important list of their year, families can embrace this age-old tradition, with the added assistance of #ToyExperts, at a series of events that will be held on Saturday, November 8, 15 and 22 from 12 noon to 4pm at Toys"R"Us stores nationwide.

At each event, attendees can preview and play with some of the year's most talked about toys, as well as enjoy an appearance by Geoffrey the Giraffe, make-and-take crafts and giveaways (while supplies last).

  • On Saturday, November 8, customers will have an opportunity to try out the all-new Skylanders Trap Team game at dedicated Xbox One kiosks and tablets within the store.
  • On Saturday, November 15, customers who visit their local store will delight in testing some of the most popular action-packed toys from Hasbro®, including NERF Demolisher, NERF Rebelle Secret Agent Bow, TRANSFORMERS Age of Extinction Mega 1-Step Bumblebee Figure and more.
  • On Saturday, November 22, Little LEGO® builders of all ages are encouraged to visit their local store where they can build and display a LEGO winter scene masterpiece for all to see. Additionally, shoppers will enjoy a number of LEGO-themed giveaways (while supplies last).

Those planning to attend the events are also encouraged to #PlayItForward in support of the company's 11th year of partnership with the Marine Toys for Tots Foundation. Parents and children will have the opportunity to help fulfill the Christmas wishes of local kids in need by taking and sharing a "selfie" as they donate a toy into the collection bins in Toys"R"Us stores. For every photo shared on social media using #PlayItForward, the company will double the giving and donate an additional toy to Toys for Tots (or the equivalent cash value) up to $150,000 worth of toys.

For more information about the special activities that attendees can take advantage of during "Ultimate Wish Saturday" events, customers can visit

Updated Toys"R"Us Wish List App Enables Parents to Track Kids' Wishes

As children stroll through the store, carefully curating their list for Santa, parents can keep track of their little one's wishes with the Toys"R"Us Wish List app. By downloading the app from the Apple® App Store or Google Play™, parents can turn their smartphone into a scanner, allowing them to scan the barcode of a must-have toy. Once scanned, the toy is then added to a digital Wish List which can be accessed on any smartphone or PC, and shared with family and friends via SMS, email, Facebook and Twitter. Additionally, customers can purchase items from their Wish Lists, right from the app.

From Saturday, November 1 to Wednesday, November 26, customers who create a new Wish List using the Toys"R"Us Wish List app or online at, will be automatically entered to win a $1,000 Toys"R"Us Gift Card (limit one entry per person). For more information about the Toys"R"Us Wish List app and entry rules surrounding the sweepstakes, visit

Holiday Shopping Made Easy With New and Improved Programs

To help parents shop and save, Toys"R"Us is offering a variety of compelling programs this holiday season, such as:

Rewards"R"Us – The new loyalty program from Toys"R"Us enables shoppers to earn more points…faster! Just in time for holiday shopping, existing Rewards"R"Us members and those who sign up in-store or online at receive $5 in "R"Us Rewards for every $125 spent. In addition, "R"Us credit cardholders, or those who enroll (subject to credit approval), will be able to earn 10% off in-store every Saturday in November and 10% off in-store every Thursday throughout the holiday season. Plus, all Rewards"R"Us shoppers will be privy to exclusive pre-Black Friday deals and discounts.

Price Match Guarantee – Toys"R"Us will match a competitor's advertised price on identical items when customers present a local competitor's print ad or their website showing the item available for less. For more information, please visit

Free Online Layaway – Toys"R"Us has expanded its omnichannel capabilities with the introduction of online layaway, giving customers the ability to create layaway orders at and, make subsequent payments either in-store or online and choose to pick up their order in a local store or have it delivered right to their home. This offering is in addition to the company's in-store layaway program. Toys"R"Us will once again offer FREE layaway for the holiday season, waiving the $5 service fee generally associated, now for both online and in-store layaway orders.

Free Store Pickup – Toys"R"Us offers a 'Buy Online, Pick Up In Store' option, which allows customers to shop online from wherever they are and pick up the ordered item at their local Toys"R"Us store in an hour or less. Full program details can be found at

Free Shipping – On, the company offers free shipping on purchases of $49 or more every day. For more information about this offer, customers can visit

For Images of The Great Big Christmas Book, please click here:

* Quantities limited; no rain checks
** Offer available in-store only. Quantities limited; no rain checks. Promotional Gift Card valid beginning 6 hours after activation and expires 1/31/15, except where prohibited. Limit one Promotional Gift Card per customer per product offer. Offer expires 11/22/14. See card for Terms & Conditions. See store or for return policy details concerning this promotion. Apple, the Apple logo, iPad, iPod touch, iTunes and Retina are trademarks of Apple Inc. registered in the US and other countries. iPad Air and iPad mini are trademarks of Apple Inc. All rights reserved Apple Is not a sponsor or participation in this promotion
*** Excludes Red Hot Deal items
**** Brands cannot be combined
***** Cannot be combined with any other video game system, video game or video game accessory. Must buy 2 per offer. Selection varies per store.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 720 international stores and over 195 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at, and and on Twitter at and

SOURCE Toys"R"Us, Inc. 

Media Contacts:

Jessica Offerjost
Toys"R"Us, Inc.

Nicole Hayes
Toys"R"Us, Inc.


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