The Luxury Collection Hotels & Resorts Celebrates Spice with Chefs from around the World in New Assouline Book, Epicurean Journeys

Available for Holiday 2014, the Limited Edition Book will Retail with a Set of Custom Spices, Created by Lior Lev Sercarz and Inspired by Famed Global Explorers

NEW YORK - October 30, 2014 - (BUSINESS WIRE) - The Luxury Collection Hotels & Resorts, part of Starwood Hotels & Resorts, Inc. (NYSE:HOT), unveils its latest collaboration with Assouline: Epicurean Journeys, a hardcover collection of original recipes by renowned chefs, including: Chef Jose Andres, Geoffrey Zakarian, Stephanie Le Quellec, Daniele Turco, Manjit Gill and more. Available for Holiday 2014, the limited edition book will retail with set of five exclusive spices created by Lior Lev Sercarz, owner of La Boîte in New York City, and inspired by the brand's destinations around the world.

"Like The Luxury Collection, spice blending is all about storytelling; so I was thrilled to create a collection of custom spices that bring treasured travel memories to life for global travelers, without having to leave the kitchen," says Lior Lev Sercarz. "Each of the blends is inspired by the explorers that played a pivotal role in the history of the spice trade - transporting new flavors to curious palates and paving the way for travelers to dream of faraway places."

The five spice blends, developed exclusively for Epicurean Journeys, celebrate travel and are inspired by great global explorers of the past, including: 'Marco', a blend inspired by Marco Polo's voyage through the Malacca Strait and the Indian Ocean; 'Magellan', a blend inspired by the varied curries of Asia and the explorer who first opened these flavors up to the western world; 'Colombo,' a tribute to one of world history's most fortuitous accidents, a versatile blend of fragrant wild herbs including oregano, and thyme, with red chilis, to conjure the marinated meats and the stews and sauces of the region; 'Vasco' celebrates Vasco da Gama's monumental voyage which opened the wealth of India, bringing together allspice, ginger, and cinnamon, marrying sweet and savory in intricate and mysterious ways; and 'Veneti' is a tribute to Venice, the crossroads of the Eastern spice trade, blending the high-quality gray salt harvested around Europe with the orange citrus of the south and the heat of the Basque Espelette pepper.

"The Luxury Collection has always celebrated exceptional culinary experiences as a way to transport travellers and bring a location to life," says Paul James, Global Brand Leader, The Luxury Collection, St. Regis Hotels & Resorts and W Hotels Worldwide. "We are excited to introduce Epicurean Journeys to our guests, who we know have an insatiable appetite to travel, explore and discover."

In addition to vibrant recipes from The Luxury Collection's acclaimed roster of chefs, Epicurean Journeys is punctuated by passages from a group of high-profile global explorers, including revered food critic Ruth Reichl, who opines on the flavors that define her home city of New York; Elettra Wiedemann, who shares her most memorable meal from an unforgettable trip to Peru with her husband; acclaimed author and model, Sophie Dahl, who shares her love of Indonesian cuisine; Helena Christensen, who recollects her love affair with Italian food; and acclaimed singer and songwriter, Jamie Cullum, who explains the way two of his passions - music and food - intersect in London.

With inspiring recipes, culinary tips, and captivating stories, The Luxury Collection's Epicurean Journeys brings to life the brand's mantra, "Life is a collection of experiences. Let us be your guide." Exclusively offered at Assouline boutiques around the world and, Epicurean Journeys will retail for usd $150 beginning in October 2014.

About The Luxury Collection Hotels & Resorts

The Luxury Collection® is a collection of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Magnificent decor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience. Originated in 1906 under the CIGA brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of more than 85 of the world's finest hotels and resorts in more than 30 countries in bustling cities and spectacular destinations around the world. The Luxury Collection includes award-winning properties that continuously exceed guest expectations by offering unparalleled service, style and class while celebrating each hotel's distinctive heritage and unique character. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information, please visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contacts:

Simon Neggers
Starwood Hotels & Resorts Worldwide, Inc.
Global Public Relations

Katie Roberts
Global Public Relations


Social Reach:

Viewer Response:

comments powered by Disqus

Luxury Collection Hotels & Resorts »

The Luxury Collection® is a collection of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Camille Albane Franchise Opportunity

Camille Albane
Decades of trendsetting chain-salon experience in Europe give Camille...

Wireless Zone Franchise Opportunity

Wireless Zone
Almost 25 years ago an instantly successful business began called...

Launch Trampoline Park Franchise Opportunity

Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)