Cousins Subs® Launches Badger Football Promotion

'Game Changer' Social Media Campaign to begin Nov. 1

MILWAUKEE – To celebrate the union between Wisconsin powerhouses, Cousins Subs® and the University of Wisconsin – Madison, Cousins is launching a 'Game Changer' social media sweepstakes.

From Nov. 1 to Nov. 30, 2014, Badger and Cousins fans have the chance to win a 60" LED TV, home theater system, a catered party for up to 20 people, free subs for a year, a $100 Cousins Subs gift card and Badgers prizes. Participants can enter through the Cousins Subs Facebook page or by visiting

As a sponsor of UW – Madison athletics, Cousins Subs is selling the following subs at Camp Randall (in Badger Alley and Breese Terrace) and the Kohl Center during all Badgers football, men's basketball and men's hockey home games during the 2014-2015 sports season:

  • Ham & Provolone featuring ham, provolone, lettuce, onions, tomatoes, oregano and mayo
  • Turkey Breast featuring turkey breast, lettuce, onions, tomatoes and mayo
  • Italian Special featuring cappacolla ham, coteghino bologna, genoa salami, provolone, lettuce, onions, tomatoes, oregano and oil
  • Veggie featuring a hefty portion of iceberg and romaine lettuce, provolone, cucumbers, green peppers, onions, tomatoes and a side packet of salad dressing

"We've always had a deep investment in Wisconsin and other Wisconsin-based brands," said Justin McCoy, vice president of marketing at Cousins Subs. "This partnership serves as a way to showcase this commitment and get fans involved."

To enter or learn more about the 'Game Changer' sweepstakes, please visit Guests are encouraged to sign up for the Cousins 'Fresh Baked News' newsletter when prompted for discounts on orders during the month of November.

For more information on Cousins Subs, please visit

About Cousins Subs

Cousins Subs® and its franchisees operate more than 120 sub sandwich shops in four states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own deli fresh touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, "Better Bread. Better Subs." The original recipe is still closely followed at every Cousins Subs restaurant, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-two years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to "Make it a Better Day" in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook, Twitter and Instagram.

SOURCE Cousins Subs


Meg Hemmelgarn


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Wisconsin-based Cousins Subs® is driven by the mission to Believe in Better, both in the quality of food it serves and in the communities it supports.


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