Home Care Assistance of the Lehigh Valley Launches Campaign to Celebrate Older Adults

"Honor Your Living Legend" is designed to showcase seniors and their impressive contributions to their loved ones and communities.

Allentown, PA (PRWEB) November 04, 2014 - Home Care Assistance of the Lehigh Valley, North America’s premier provider of in-home care for seniors, is proud to launch a new campaign that recognizes the lifetime accomplishments of seniors. Family members or friends submit stories and photographs, which are shared publicly on HonorYourLivingLegend.com and through Home Care Assistance’s social media pages. The goal of the campaign is to give people a platform to express their admiration for their aging loved ones and in doing so, remind the community that older adults should be respected for their contributions. With a mission to change the way the world ages, Home Care Assistance fosters a positive view of aging and honors each client’s lifetime legacy by providing compassionate and dignified care that enables older adults to maintain their independence at home. To read submissions or nominate your own loved one, visit http://www.HonorYourLivingLegend.com.

"The Honor Your Living Legend Campaign is just one of the many ways Home Care Assistance seeks to change the way the world ages," said Rachael Geiger, Client Care Manager at Home Care Assistance of the Lehigh Valley. "When thinking of an individual who has touched our lives and the lives of others through their service, support and priceless anecdotes, many of us have someone that immediately comes to mind. We wish to honor these seniors by giving their friends and families a platform to share the story of their Living Legend."

Candidates for Honor Your Living Legend are individuals who have given a lifetime of service and love to their communities and families. Living Legends can be publicly acclaimed or individuals who have influenced others’ lives in less high-profile ways such as a mother who taught her children to read or an entrepreneur who spent his weekends volunteering.

Select submissions will be reviewed by the Home Care Assistance team and entered into a drawing for prizes valued between $50 and $1,000. Prizes will be catered to the preferences and lifestyle of each winner and are meant to be enjoyed by both the Living Legends themselves and the loved ones who nominated them. The first drawing will take place in late October.

For more information about Home Care Assistance or the Honor Your Living Legend campaign, please visit http://www.HonorYourLivingLegend.com, or call 484-350-3874. Home Care Assistance of the Lehigh Valley is located at 1104 S. Cedar Crest Blvd, Suite 200 in Allentown, Pennsylvania.

About Home Care Assistance

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2014 Franchise500® and Inc. 5000 Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit homecareassistance.com or franchise.homecareassistance.com.

SOURCE Home Care Assistance


Kathryn Zakskorn
Home Care Assistance
+1 (650) 462-9501


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Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages.


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