Smoothie Factory® Juice Bar Awards 7-Store Development Agreement to Expand in Arizona

First location will open at University of Arizona in December.

November 04, 2014 // // DALLAS – Smoothie Factory Juice Bar, a leading retailer of real fruit smoothies, fresh cold-squeezed juices, and nutritional products, has awarded a multi-unit development agreement to existing franchisee John Wilfert, of JW Health and Fitness LLC, to open seven more locations in Arizona.

The first location is under construction and will open at University of Arizona in Tucson this December.

The store at 1031 N. Park Ave., Suite C, will debut a new store design for the chain, featuring more space and an expanded menu. The new store will serve the chain's signature healthful smoothies and nutritional supplements in addition to a popular line of fresh cold-squeezed juices and award-winning Red Mango® frozen yogurt in a variety of rotating flavors with a toppings bar.

"I'm so excited to introduce this new store design for Smoothie Factory Juice Bar and our expanded menu," said Wilfert, who also owns the Smoothie Factory at 1st Avenue in Tucson. "As a former college coach, athletic director and past President-CEO of the YMCA, I understand busy people still need to be able to make healthy and fit eating choices. This is why I went into this industry. Our new menu choices will accommodate all those who want to stay healthy and still have great tasting food, smoothies, and nutritional benefits. This location will elevate the overall smoothie experience, giving customers a variety of delicious options all day long for the perfect meal on-the-go, the best boost after a hard workout, not to mention a great place to relax with friends."

Wilfert plans to open his third location early next year, followed by five additional stores with sites to be determined.

"John has an incredible relationship with his employees and with die-hard Smoothie Factory customers in Tucson who only want the very best smoothies and freshest juices with the healthiest ingredients," said Miguel Foegal, president of Smoothie Factory Juice Bar. "This is a market that knows and demands a quality product, and that's exactly what separates Smoothie Factory from the field. We are extremely excited to see John grow the brand to multiple locations in Tucson and throughout Arizona."

Foegal said the Arizona development agreement is part of an aggressive national franchising program at Smoothie Factory with plans to award 35 new locations in the next year.

Applications for more information on becoming a Smoothie Factory Juice Bar franchisee can be found at

About Smoothie Factory

The first Smoothie Factory location opened in Carrollton, Texas in 1996 and was acquired by BRIX Holdings, LLC, an innovative multi-concept franchising company, in 2014. Smoothie Factory Juice Bar has established itself as a leading retailer of real fruit smoothies, fresh juices and nutritional products. Both the domestic and international headquarters of Smoothie Factory are located in Dallas, Texas. The Smoothie Factory Juice Bar brand signifies exceptional products with the highest nutritional values and promotes healthy eating options that fit into its customers' lifestyles. Smoothie Factory Juice Bar locations also offer popular nutritional supplements to consumers at low costs.

More information about Smoothie Factory Juice Bar opportunities in the US and Canada is available at Franchising information is available at or 1-877-457-8145.

About BRIX Holdings, LLC

BRIX Holdings, LLC is a Dallas-based multi brand franchising company specializing in chains with superior products and attractive growth prospects. BRIX Holdings focuses on brands that are both attractive to the rapidly expanding single-unit owner/operator franchise market segment and have the potential to grow into national and international award-winning chains. The current BRIX Holdings portfolio includes the Red Mango, Smoothie Factory, RedBrick Pizza®, Greenz® and Souper Salad® chains.



Monica Feid
BizCom Associates
(972) 490-8053


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