Wienerschnitzel Launches Visionary Department to Target Tomorrow's Customer

The Legacy of Family-Owned Business Continues with Founder's Son

November 05, 2014 // // IRVINE, California – In an effort to expand marketing reach to a younger audience, Wienerschnitzel, the world's largest hot dog chain, has established its new Visionary Department: a forward-looking marketing division dedicated to building brand loyalty among younger generations.

Spearheaded by J.R. Galardi, the 25-year-old son of late founder, John Galardi, and CEO, Cindy Galardi Culpepper, the Visionary Department will focus 100 percent on forming relationships and growing awareness amongst its younger customer; with Wienerschnitzel's current guest base primarily made up of baby boomers. To capture the attention of tomorrow's consumer, the Visionary Department will utilize tactics including social media, strategic partnerships, digital marketing, and event sponsorships. With a heavy emphasis on corporate responsibility, the division will tap into current trends, interests and lifestyles, including everything from sports, film, technology, music and fashion.

"Wienerschnitzel will always be a family business, and I am proud to continue my father's legacy and build upon his foundation in a way that will benefit both the company and our future fans," said J.R. Galardi, Chief Visionary Officer. "The goal of the Visionary Department is not to change our marketing direction, but to expand it to include customers 30-to-40 years from now."

Already this year, Wienerschnitzel teamed up with local Orange County specialty clothing lines, Ethika and Yea.Nice, as a sponsor of Tilly's Breaking Point Lounge at the 2014 Vans US Open of Surf; and recently signed on as a sponsor and the official hot dog of Joe Gibbs Racing Motocross, a North Carolina-based professional supercross and motocross team. A newly formed street team and company-wrapped van deemed the "Wiener Wag" can be spotted around Southern California, and soon the country, participating in events and giving away freshly-designed Wienerschnitzel merchandise.

J.R. continued, "I've always known that I'd be involved in our family business, and I will forever be motivated by my father's entrepreneurial spirit and hard work ethic. This is only the beginning of big things to come for Wienerschnitzel."


About Wienerschnitzel

Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel ( is a bona fide pioneer of the quick-service food industry. The world's largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., Wienerschnitzel operates or franchises 350 stores in 10 states and Guam. It is part of Galardi Group, Inc., which is also the parent company of The Hamburger Stand, Tastee Freez LLC and Two Madres Mexican Kitchen.

SOURCE Wienerschnitzel

Media Contact:

Kristin Daher
Media relations for Wienerschnitzel


Social Reach:

Viewer Response:

comments powered by Disqus

Wienerschnitzel »

Wienerschnitzel wants you to join our franchise family. Why? As a prominent franchise of over 50 years we OWN the hot dog category, and want to share our business success with you.


  1. Franchise Opportunity
  2. Business Overview
  3. Franchise News
  4. Awards & Testimonials
  5. Videos & Media
  6. Franchise Requirements
  7. Request Information

Request Information

Looking for more information about Wienerschnitzel? Take a moment to fill out our quick information request form.

First Name: *
  Last Name: *
E-Mail Address: *
  Phone: *
Zip/Postal Code:

  Best Time To Contact:

Cash Investment: (USD)

A Minimum Cash Investment of $250,000 Is Required For This Opportunity
  Interest Level:
Please send me updates on the latest Franchise News and Opportunities

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)