Better Burgers in the Bravos Valley: MOOYAH Burgers, Fries & Shakes Opens in College Station

Local Family Adds Burger Franchise to Extensive Portfolio, Opens Dallas-based Brand's 39th Location in Texas

DALLAS (PRWEB) November 07, 2014 - It's evident that burger lovers can't get enough of the mouthwatering, build-your-own-burger concept that MOOYAH Burgers, Fries & Shakes (MOOYAH) has perfected. Due to the enthusiastic demand from communities in the brand's home state of Texas, a new location will open in College Station on Nov. 10. The restaurant is located at 1101 William D. Fitch Pkwy and will be managed by entrepreneur Jesse Cheema and his uncle TJ Singh.

"We had followed MOOYAH's expansion activity for two years prior to signing, and it was crystal clear to us that this is a brand that is headed toward great growth and is committed to providing guests with quality ingredients in a welcome and comfortable environment," Cheema said. "We're proud to be a part of a company that serves an exceptional menu, and we're excited to bring the brand to our hometown of College Station."

Cheema and Singh have been working together building various businesses since 2008. The avid entrepreneurs' portfolio includes two shopping plazas, retail spaces, gas stations, truck stops and a deli. Prior to becoming business partners with his uncle, Cheema worked as a Quality Assessment Leader with American Express, which allowed him to work from home. However, Cheema craved a more dynamic work environment and decided to pursue business ownership. Their ultimate goal is to develop two MOOYAH restaurants in the next three years, and move closer to the College Station-based Texas A&M University. To further their community outreach, Cheema and Singh plan on being actively involved with charitable efforts through their restaurant and will launch a fundraising program for schools and higher-education programs in the area.

"The opening in College Station signifies a proud moment for our Dallas-based brand, as it proves there is continuous demand for new MOOYAH locations in the state," said Michael Mabry, Chief Operating Officer for MOOYAH. "We could not succeed without the talents and success of our corporate staff and family of franchisees, and we look forward to finishing out the rest of 2014 just as strong as we started it."

At MOOYAH, Guests start their made-to-order burger experience by choosing from freshly-baked white or whole wheat buns, or a low-carb, bun replacement of iceberg lettuce leaves. Next, Guests have the option of never-frozen 100 percent American beef, Jennie-O® turkey or the mouthwatering black bean veggie patty, all decorated with unlimited veggies, a choice of 11 delectable sauces, five different cheeses, and other savory toppings such as Applewood bacon and fresh avocado.

In addition, the sides and dessert are not to be forgotten. MOOYAH French fries are not an afterthought, but a crucial component of the whole MOOYAH experience. The daily-cut spuds are always cooked fresh, and transformed into the perfect French fries through a proprietary six-step, 24-hour process. Guests also have the option of the ever-popular Sweet Potato Fries. To offset the savory side of the menu, MOOYAH offers handcrafted shakes made with 100 percent real ice cream. Like their burgers, MOOYAH shakes can be customized with fun ice cream flavors and sweet toppings such as M&M's®, cookie dough and Reese's® PB cups.

MOOYAH has plans to continue its sustained expansion and predicts the brand will add more than 1,000 jobs to local communities through its restaurant openings in 2014. The burger franchise shows no signs of slowing down and aims to deliver a simple American classic that's not only made well, but produced in a friendly and comfortable environment to new and untapped markets in the future.

For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MOOYAHburger.

For franchising opportunities, please visit .

About MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean American beef, all-natural Jennie-O® turkey burgers, black bean veggie burgers, buns baked in house daily, real cheeses and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go. In 2014, MOOYAH was named in Entrepreneur Magazine's list of the top 500 franchise brands and ranked No. 12 in Fast Casual Magazine's annual Top 100 Movers & Shakers, a list they have been at the top of for several years in a row. The brand also landed at on the list of the Top 10 FastCasual Growth Chains by Technomic, Inc. In 2013, the brand was ranked 1st overall in Restaurant Business's Future 50 list. For more information on MOOYAH, its menu or franchising opportunities, please visit Connect with the brand on and follow on Twitter @MOOYAHburger.

SOURCE MOOYAH Burgers, Fries & Shakes


Lauren Kaminski
No Limit Agency


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MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes.


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