Paso the Ketchup: MOOYAH Burgers, Fries & Shakes Opens First Restaurant in El Paso

Better Burger Restaurant Continues Rapid Growth in Home State of Texas

Dallas - (PRWEB) November 24, 2014 - As an increasing number of burger aficionados across Texas discover the "better burger" offered by MOOYAH Burgers, Fries & Shakes (MOOYAH), demand for the brand has also continued to grow. To satiate Guests' cravings for the Dallas-based brand's mouthwatering, build-your-own burgers, MOOYAH is excited to announce the opening of a new restaurant in El Paso on November 24. The restaurant will be located at 7500 North Mesa, Suite 105.

"We're looking forward to serving the community of El Paso with the opening of our newest restaurant, where we will be able to satisfy both new and existing MOOYAH fans, " said Michael Mabry, Chief Operating Officer of MOOYAH. "Thanks to our team of franchisees and staff members, MOOYAH has made a name for itself as a quality burger brand, and we are committed to maintaining this standard of excellence at our El Paso location."

El Paso's large population of sports fans and military families makes it the perfect match for the vibrant and welcoming burger concept. The El Paso opening will be the brand's first restaurant in West Texas, the 40th opening in the state of Texas, and the 69th location in the U.S. The company plans to open 5-6 more locations, with the next El Paso MOOYAH targeted for 2015.

At MOOYAH, Guests start their made-to-order burger experience by choosing from freshly-baked white or whole wheat buns, or a low-carb, bun replacement of iceberg lettuce leaves. Next, Guests have the option of never-frozen 100 percent American beef, Jennie-O® turkey or the mouthwatering black bean veggie patty, all decorated with unlimited veggies, a choice of 11 delectable sauces, five different cheeses, and other savory toppings such as Applewood bacon and fresh avocado.

In addition, the sides and dessert are not to be forgotten. MOOYAH French fries are not an afterthought, but a crucial component of the whole MOOYAH experience. The daily-cut spuds are always cooked fresh, and transformed into the perfect French fries through a proprietary six-step, 24-hour process. Guests also have the option of the ever-popular Sweet Potato Fries. To offset the savory side of the menu, MOOYAH offers handcrafted shakes made with 100 percent real ice cream. Like their burgers, MOOYAH shakes can be customized with fun ice cream flavors and sweet toppings such as M&M's®, cookie dough and Reese's® PB cups.

"MOOYAH is a Texas-based brand and the fact that we've been able to grow so rapidly in our home state reflects that there is an ongoing and increasing demand for our product," said Ardag Tachian, Director of Development for MOOYAH. "We hope to continue this momentum of growth into 2015 so that we can serve more burger lovers across the country."

MOOYAH has plans to continue its sustained expansion, and predicts the brand will add over 1,000 jobs to local communities through its restaurant openings in 2014. The burger franchise shows no signs of slowing down and aims to deliver a simple American classic that's not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future.

For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MOOYAHburger.

For franchising opportunities, please visit

About MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean American beef, all-natural Jennie-O® turkey burgers, black bean veggie burgers, buns baked in house daily, real cheeses and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go. In 2014, MOOYAH was named in Entrepreneur Magazine's list of the top 500 franchise brands and ranked No. 12 in Fast Casual Magazine's annual Top 100 Movers & Shakers, a list they have been at the top of for several years in a row. In 2013, the brand was ranked 1st overall in Restaurant Business's Future 50 list. For more information on MOOYAH, its menu or franchising opportunities, please visit Connect with the brand on and follow on Twitter @MOOYAHburger.

SOURCE MOOYAH Burgers, Fries & Shakes


Lauren Kaminski
No Limit Agency


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MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes.


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