November 24, 2014 // Franchising.com // TOPEKA, Kan. – Rockaway Townsquare just got a little more convenient for shoppers and mall employees.
Nov. 12, 2014, marked the opening of a new Street Corner franchise at the mall. Street Corner, which exploits small and underused spaces in shopping malls, universities and other environments, sells many of the items not usually found in the mall – everything from cough drops to aspirin to bags of chips – all the things needed to sustain shoppers on an outing, or help mall workers get through their shifts.
"Mall employees are virtually a captive audience, so the goal is to bring them the convenience of a street-side shop without the need to leave the premises, while serving the needs of mallgoers too," said Sameer Joshi of Nutley, N.J., who co-owns the franchise with Himanshu Choski of Paramus, N.J. In addition to chips, candy and bottled drinks, the Rockaway Townsquare store sells a variety of sundry items and over-the-counter remedies, and lottery tickets will be coming shortly.
The 636 square-foot store, located in the mall's food court, is the 47th in the Street Corner chain, based in Topeka, Kan. The company has franchisee-owned stores or kiosks in 19 states. Seventy-three percent of Street Corner stores are minority-owned, and the company has repeatedly been named by USA Today as a top franchise for minorities.
Street Corner's other New Jersey stores are in Eatontown, Freehold, Toms River, Paterson, East Brunswick, Jersey City and Paramus. For more information on Street Corner, visit www.streetcorner.com or call
SOURCE Street Corner