Qdoba® "Smothers" Menu with New Line of Smothered Burritos and Sauces

Newest menu addition introduces three over-the-top flavors as permanent menu options.

DENVER - December 08, 2014 - (BUSINESS WIRE) - Qdoba® today introduced its newest permanent addition to the menu – Smothered Burritos, which feature three new smothered sauces that go inside and over-the-top with flavor, literally, to give guests a new way to experience burritos.

Dubbed "Smothers," the three sauces each offer their own unique flavor to help guests amp up their burrito-eating experience and are layered inside and on-top-of one of three new Smothered Burritos:

  • Tangy Verde: Mild-to-medium Smother is fresh and bright with a tangy kick
  • Bold Red Chile: Medium Smother has a robust toasted chile flavor with a hint of sweetness
  • Smoky Chipotle Cream: The hottest Smother is rich, creamy, spicy and smoky

"At Qdoba, we pride ourselves on creating big, bold flavors that elevate our guests’ experience," said John Cooke, Vice President of Menu Strategy and Innovation. "Our Smothers deliver on this craving by bringing three new flavors and a new way for guests to dig in to our burritos. We’re excited to continue expanding our palate with Smothered Burritos."

Delivering a mouthwatering experience in every bite, each Smothered Burrito features hot ingredients, like rice, beans, protein and a choice of Smother on the inside, with a second layer of Smother and shredded cheese that melts perfectly on the outside. Served warm, the Smothered Burrito is then topped off with sour cream, pico de gallo, and crisp lettuce.

The new Smothered Burritos are Qdoba’s first menu addition since the fast-casual Mexican brand recently announced an all-inclusive pricing structure in which guests pay a single price for any entrée – a price that is inclusive of as many mouthwatering flavors the guest would like to add, including guacamole, 3-Cheese Queso, Queso Diablo and now, the new Smothers.

Smothered Burritos are available at all Qdoba locations. To dive into more information or to find the Qdoba nearest to you, please visit www.Qdoba.com/smothered-burritos.

About Qdoba®

Starting with 3-Cheese Queso to hand-smashed guacamole, Qdoba specializes in delivering flavor-fueled, customizable Mexican entrées, so that guests can savor exactly what they are craving – and all at one set entrée price. At Qdoba, guests are encouraged to make each entrée their own and are free to double down on guacamole, load up on fajita veggies or dive in to 3-Cheese Queso or Queso Diablo without having to pay any extra charges. Calling Denver home since its start in 1995, fans can now enjoy Qdoba at more than 600 restaurants in 47 states, the District of Columbia and Canada. A wholly owned subsidiary of Jack in the Box Inc. (NASDAQ: JACK), Qdoba franchise opportunities exist through the United States and Canada. Stop on by www.qdoba.com to discover more about Qdoba.


Meg Prejzner


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