Fresh To Order Opens in Knoxville, Tennessee

New Location Marks the First for Knoxville and the Third for the State of Tennessee

December 09, 2014 // // ATLANTA, GA – Atlanta-based Fresh To Order (f2o), the pioneer of "Fast-Fine" dining, opens in Knoxville, Tennessee this week. The fast-casual restaurants serves up delicious entrees, Panini sandwiches, soups and salads made-to-order in less than 10 minutes for around $10. It is located at 2417 University Commons Way in the newly-developed University Commons retail development near the University of Tennessee campus.

Fresh To Order's extensive menu features high-quality, chef-inspired appetizers, entrees and desserts at affordable prices. The menu includes healthier options and a broad selection of tasty combinations including a crushed almond crusted tuna steak, brown sugar roasted pork loin with caramelized onion apricot chutney and 'better for you' black bean, bison and tuna burgers made in-house. Upon ordering, guests can watch as the kitchen crew fire up the grill and cook proteins like chicken, steak and fish to perfection. Salad dressings and soups are prepared from scratch twice-daily in-store.

The Knoxville restaurant is owned and operated by Fresh Concepts LLC. The company is experienced multi-unit foodservice operators and has various real estate holdings in Knoxville. Company officials were frequent guests of the Fresh To Order Chattanooga location, loved the food, and saw the concept's growth potential and appeal to Knoxville residents and students.

"From the first time we visited Fresh To Order we knew it was the perfect restaurant concept for Knoxville," said Craig Mason, Fresh To Order multi-unit franchisee. "Not only does the food taste great, but it's also a prime location for students and families alike who care about eating fresh food that is available for an affordable price."

Recognized for its innovative take on the fast casual segment, as well as its unique and broad-appeal menu selections, Fresh To Order incorporates seasonal changes and chef-driven creations giving the chain its unique ability to respond to new food trends and growing consumer demands for healthy meals that are made-to-order and fresh. In addition, Fresh To Order is a member of the National Restaurant Association's Kids LiveWell program, designed to help parents make the healthful choice the easy choice for their children when dining out.

"Healthy, fresh, and great-tasting food from the Fresh To Order menu is exactly what discerning diners are now looking for when making their restaurant choices," said Pierre Panos, Founder and CEO of Fresh To Order. "We think our quality food at a great price will be a perfect addition to the Knoxville restaurant scene."

Fresh To Order recent openings include Decatur, Ga., Greenville, S.C. and units in non-traditional venues such as the CNN Center in Atlanta and in Concourse B at the Hartsfield-Jackson Atlanta International Airport. This is the third Tennessee location for Fresh To Order. The restaurant franchise already has one location in Chattanooga and plans to open 4-6 more restaurants in Nashville and Knoxville.

Fresh To Oder, which began franchising in 2010, has franchising opportunities throughout the South, Mid-Atlantic and Midwest states. For franchising information, visit

About Fresh To Order (f2o)

Founded in 2006, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operating platform and price point of fast casual. With a mission to serve "Incredible Food" in under 10 minutes for around $10, f2o serves a menu of recognizable favorites with a flavorful twist, such as chef-inspired entrees, Panini sandwiches, soups and Perfect Bite Salads© . Quickly becoming one of the industry's most admired food concepts, Fresh To Order was recently named a Hot Concept! and a Top 50 Breakout Brand by Nation's Restaurant News, and selected as among QSR Magazine's Best Franchise Deals and Ones To Watch. For up-to-the-minute information join us on Facebook, or visit and



SOURCE Fresh To Order (f2o)

Media Contacts:

Ellen Hartman
678 399 3335

Craig A. Mason
Knoxville, TN 37922
865.806.9306 cell


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Founded in 2006, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operating platform and price point of fast casual.


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