DirectBuy Launches New Discount Travel Program

December 10, 2014 // // Merrillville, IN – DirectBuy is proud to announce DirectBuy Travel – the latest in offerings intended to raise the quality of life for consumers throughout the United States and Canada. DirectBuy Travel is an evolution of the company's products that will allow new members to add excitement, adventure and travel to their lives through access to savings on everything from cruises and resorts, to hotel and city stays, spa and golf packages and much more.

The DirectBuy Travel program is part of DirectBuy's evolving mission to focus on inspiring members with further additions to the company's lifestyle-enhancing benefits – a mantra set forth by DirectBuy's new CEO Mike Bornhorst, whose customer-focused background makes him uniquely qualified to lead DirectBuy in this new direction.

"I feel strongly about focusing on members when designing services and enhancing benefits by constantly asking, 'What do our members want?' That's the essence of the new DirectBuy," said Bornhorst about the company's new customer-centric approach. "This philosophy is the primary reason why there are so many exciting changes underway that will reshape the way consumers interact with and benefit from DirectBuy membership."

How DirectBuy Travel Works

With full flexibility to customize your unique vacation experience, DirectBuy Travel provides consumers and members with Savings Credits they can apply toward payment on a wide selection of travel and lifestyle experiences. Once a consumer visits a DirectBuy Open House or becomes a new DirectBuy member, they will receive Savings Credits to use through DirectBuy Travel.

For example, new DirectBuy Platinum members receive $1,500 in DirectBuy Travel Savings Credits per year for their initial three-year membership term and have the opportunity to receive additional Savings Credits every year they renew afterward. DirectBuy Travel also provides Savings Credits rewards for booking flights or car rentals that can then be redeemed for additional savings on other vacation and lifestyle experiences.

"Resort stays, high-end hotels, last-minute travel deals. We've even had members say they're overwhelmed at how many things we have to offer," said Mike Bornhorst about the extensive scope of DirectBuy's Travel Program offerings. "They couldn't decide which trip to take."

An Evolving Brand

While DirectBuy has been around for more than 42 years, it is a time of significant change for the company. Throughout the organization, efforts are being refocused towards the consumer and the company's values are also changing.

"The DirectBuy Travel Program is absolutely a direct result of listening to our members. As a result, we now have the added benefit of providing members with access to savings on travel, cruises, golf, ski and lifestyle experiences," said Dylan Astle, DirectBuy's Vice President of Member Experience. "If you can dream it, DirectBuy Travel can make it happen."

Getting Started

As part of DirectBuy's commitment to customers, DirectBuy clubs throughout North America are readily available to help consumers learn about the benefits of

DirectBuy Travel. Anyone who visits a DirectBuy location during an Open House event will receive $500 in free Travel Savings Credits they can use whether they decide to join or not.

To learn more about DirectBuy, please visit or call 1-800-320-3462 to talk to a membership expert.

About DirectBuy

DirectBuy provides its members with outstanding service, selection and value. With over 100 locations throughout North America, DirectBuy members pay confidential dealer prices, with no hidden retail markup, combined with an amazing selection. Our commitment to service excellence ensures that our members have access to unparalleled quality and choice while being guided by experts in purchasing and design.

Our members select from over 1 million products from 700 popular brands in the US and 500 in Canada. DirectBuy provides lifestyle-enhancing benefits including travel packages, home improvement products and services, and much more.

For more information on DirectBuy, visit or

SOURCE DirectBuy


Kasie Sturm
Dittoe Public Relations
O: 317.202.2280 ext. 22
C: 317.373.7088
twitter: @Kasie_Sturm
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