Marilyn Monroe(TM) Spas Launches Worldwide Franchise Opportunities

Former Disney Executive Brings Iconic Spa Brand to Life Across the Country, Now Offering Opportunities to Franchise Marilyn Monroe™ Nail Lounge & Glamour Room Concepts

December 16, 2014 // // ORLANDO, Fla. - Marilyn Monroe™ Spas, a national brand with eight locations currently open and several more opening soon, announced today that it will begin franchising its popular Nail Lounge and Glamour Room concepts.

Both concepts offer a contemporary take on the traditional day spa and leverage the universal appeal, sophistication and intrigue of the Marilyn Monroe™ brand persona. Led by spa industry veteran Niki T. Bryan, founder and CEO, and former Disney executive Allen "Al" R. Weiss, executive chairman, Marilyn Monroe™ Spas was granted an exclusive global licensing agreement in 2012 with Authentic Brands Group, a leading international intellectual property corporation that owns the estate of Marilyn Monroe, to operate in the spa, salon, nail and health and wellness categories using the Marilyn Monroe name.

With eight corporate-owned locations already operating, the brand has seen enormous acceptance and success. Marilyn Monroe™ Nail Lounges focus on nails (manicures, pedicures, gels) and waxing treatments (body and face). Marilyn Monroe™ Glamour Rooms offer a variety of "glamour" services for nails (manicures, pedicures, gels), face (facials and makeup applications), hair services (blow outs, cuts and color), and body treatments (massage and waxing services). Both concepts are presented with a modern and open aesthetic that is perfect for private treatments or larger group events.

"Our Nail Lounges and Glamour Rooms are a fresh, new, clean approach to the local beauty centers, and are a one-stop-shop for every beauty need," said Weiss. "We identified a void in the spa and salon market for a concept that would fill the gap between the ultra high-end spa experiences and prices, and the low-end discount salons that have unpredictable service and inconsistent levels of cleanliness. After testing these concepts across the nation, we are confident that Marilyn Monroe™ Spas delivers the perfect blend of glamorous luxury and affordability."

Aside from services, all Marilyn Monroe™ Spas locations sell the company's branded products, including Natrue certificated organic skincare, vegan & "three-free" (free of the three known toxic ingredients in many nail polishes: Toluene, Dibutyl Phthalate and Formaldehyde) nail polish, makeup and hair care. The "Mad About Marilyn" rewards program is designed for loyal customers to earn rewards and discounts at any Marilyn Monroe™ Spas location, and it also provides recurring monthly revenue to each location.

Every Marilyn Monroe™ Spa features appealing aesthetics in a modern-meets-glamorous environment that appeals to multiple generations of spa-goers.

"What we've done at Marilyn Monroe™ Spas is create a spa environment that can be whatever you want it to be," said Bryan. "If you're in the mood for quiet relaxation, you can enjoy a peaceful massage in a private treatment room. If you are looking for a fun experience with friends, we can accommodate a large group for nails, makeup and hair in an open environment that is set up to socialize. Our customers span all ages of men and women."

Multiple franchise opportunities are available for single-units as well as multi-units, area developer domestically and master franchise internationally. At a glance, the investment for each Marilyn Monroe Spa™ varies based on location, square footage and regional market. A Marilyn Monroe™ Glamour Room investment ranges from $400,000 to $800,000 and a Marilyn Monroe™ Nail Lounge investment ranges from $300,000 to $600,000. Ranges included franchise fee, equipment package, initial inventory, training, working capital and build out.

"We are taking a unique, hands-on approach to our franchise relationships, offering support every step of the way to ensure long-term success," said Weiss.

Interested franchisees can contact Bob DelVecchio at 407.340.3663 or for more information.

About Marilyn Monroe™ Spas

Marilyn Monroe™ Spas is a national company that transforms traditional spa and salon concepts under the iconic Marilyn Monroe brand. The brand provides superior standards of service, products, customer and environment and value to its international clientele. Marilyn Monroe™ Spas consistently fulfills its clients' desire to "be wonderful" in a fun, social and glamorous environment through its Marilyn Monroe™ Spas, Marilyn Monroe™ Glamour Rooms and Marilyn Monroe™ Spas' exclusive line of beauty products. For more information, please visit


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Marilyn Monroe™ Spas is a national company that transforms traditional spa and salon concepts under the iconic Marilyn Monroe brand.


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