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Schlotzsky's Opens First Russian Location

By: Schlotzsky's |  1,014 Shares     190 Reads

Successful Moscow Grand Opening Marks Debut of Brand in Former Soviet Countries, More than 50 Additional Restaurants to Follow

AUSTIN, Texas--(BUSINESS WIRE)--Schlotzsky's®, home of The Original® oven-baked sandwich and famous Fresh-from-Scratch® buns, has debuted its first location in Russia, part of a plan that will add more than 50 restaurants throughout seven former Soviet countries over the next 10 years.

The fast-casual brand debuted in Kamergerskiy, a historical area in Moscow, Nov. 10 and served more than 1,000 customers in the first week alone.

"Schlotzsky's is such a unique brand and we are happy to finally have a presence in Russia," said Master Franchisee Mehmet Akpinar. "Our customers love the food and we're already getting great feedback on the variety of Schlotzsky's famous freshly-baked sourdough buns."

Schlotzsky's offers more than 15 different signature sandwiches served on its legendary Fresh-from-Scratch oven-baked sourdough buns, as well as gourmet pizzas built upon its unique sourdough crust, artisan flatbreads, freshly made-to-order tossed salads, and a variety of savory soups and delectable desserts. In addition to the core menu, the Russian menu includes a tuna and a salmon sandwich, which are local favorites in the country, and a side dish of hot potato wedges.

Akpinar, who also owns Pegas Touristik, a large tour operator which services Moscow and Antalya, is currently looking for locations for more Schlotzsky's restaurants. His franchise agreement includes rights to develop the brand throughout Russia, Belarus, Estonia, Kazakhstan, Latvia, Lithuania and Ukraine.

Schlotzsky's parent company, FOCUS Brands, also handles overseas expansion for Carvel® Ice Cream, Cinnabon®, Moe's Southwest Grill®, Auntie Anne's® Pretzels and McAlister's® Deli. The company will open over 200 international units for all its brands in 2014. Target international development markets for Schlotzsky's include the Middle East, India, Southeast Asia and Latin America.

"We are thrilled to expand the Schlotzsky's footprint into the former Soviet countries and share our unique brand in this region," said Tony Pavese, President, FOCUS Brands International. "Once consumers come in and try our food and experience the Schlotzsky's brand culture, we are confident they'll keep coming back."

About Schlotzsky's

Since 1971, Schlotzsky's has been the home of The Original® oven-baked sandwich. The menu has evolved with guests tastes to include the highest quality sandwiches, pizzas, flatbreads, salads, and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky's is enjoyed around the world, with restaurants in 36 states along with locations in Azerbaijan, Turkey and Moscow. Schlotzsky's is owned by FOCUS Brands Inc.®, the franchisor and operator of more than 4,000 Carvel®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's® Pretzels, McAlister's Deli® locations and the franchisor of Seattle's Best Coffee® on certain military bases and in international markets. For more information, visit www.schlotzskys.com.

Contacts
Media Contact:
Fishman Public Relations
Sara Faiwell, (847) 945-1300
sfaiwell@fishmanpr.com

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