Starwood Hotels' Tech-Forward Aloft Brand Launches in Downtown Denver

Caters to Next Generation Travelers with Leading-Edge Design, Accessible Technologies and Live Music Performances at WXY Z Bar

STAMFORD, Conn. - December 22, 2014 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced the debut of its innovative Aloft brand in the heart of downtown Denver. Located at the corner of 15th Street and Stout Street, Aloft Denver Downtown features 140 spacious, loft-like rooms, cutting-edge technology and a lively social atmosphere. Owned by JBK Hotels and managed by Interstate Hotels & Resorts, Aloft Denver Downtown offers a vibrant social scene in the center of one of the fastest growing cities in the country.

"We are thrilled to open Aloft Denver Downtown offering a design-led aesthetic and innovative music programming in the heart of this booming city," said Brian McGuinness, Global Brand Leader, Specialty Select Brands for Starwood. "Propelled by tremendous demand in key markets across the globe, Aloft is on track to open its 100th hotel by early next year."

Aloft Denver Downtown is ideally situated at the heart of the city's central business district, walking distance to Colorado Convention Center, the 16th Street Mall and Union Station, which will offer direct rail service to Denver International Airport (DIA) starting in 2016. Also nearby are the city's top sporting venues including Coors Field, Pepsi Center and Sports Authority Field – home of the Denver Broncos. The restaurants, galleries, shops and night clubs in Denver's trendy LoDo district are just minutes away.

The new Aloft features a Splash indoor pool, the brand's signature W XYZ bar featuring live music performances, a 24-hour fitness center and approximately 400 square feet of flexible meeting space. The bright and airy guestrooms are equipped with the ultra-comfortable signature Aloft bed, Bliss® Bath amenities, 42-inch LCD television and a plug & play station for electronics.

"We are thrilled to partner with Starwood Hotels to launch Aloft in dynamic downtown Denver, an ideal location for this vibrant, design-led brand," said Jonathan Gandhi, Member Manager, JBK Hotels. "Aloft Denver Downtown will not only help meet the demand for high-caliber lodging generated by Colorado Convention Center, but also serve as a gathering spot for visitors and local professionals."

The Aloft brand's innovative and exclusive initiatives set it apart. Aloft's parent company, Starwood, was the first in the industry to launch SPG Keyless, a solution for truly keyless, mobile check-in. This vision will be implemented by the Aloft Denver Downtown in early 2015. Additionally, every Aloft Hotel around the world offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at W XYZ® bars.

About Aloft Hotels

With nearly 100 hotels open and coming soon in 14 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, the industry's richest loyalty program. To learn more, please visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

About JBK Hotels

JBK Hotels is an independent hotel ownership and development company with a focus of select service hospitality. JBK Hotels targets high barrier to entry markets to deliver superior hotel experiences and exceptional returns on investment.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Ashley Chapman
Aloft, Element & Four Points by Sheraton
Global Public Relations



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With 100 hotels open now and coming soon in 15 countries around the world, Starwood's aloft brand delivers a fresh approach to the traditional staid hotel landscape.


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