December 29, 2014 // Franchising.com // Cheshire, CT – Wayback Burgers, a Connecticut-based franchise with over 85 locations nationwide, announced new corporate team member, Jade Giamattei, has joined the marketing department as Marketing Coordinator. Giamattei brings with her vast knowledge and expertise in both marketing and advertising, working for a variety of top-tier brands and franchise concepts across multiple industries.
Giamattei joins the Wayback Burgers team from BrandShop where she provided digital branding and eCommerce for global corporations such as Hershey's, Coca-Cola, Cuisinart, Crayola, and more. Managing multiple high-level accounts, Giamattei was able to develop and implement efficient procedures to maximize web store operation and functionality.
"Jade's expertise and creativity will benefit our brand tremendously, taking our already stellar marketing department to an entire new level," said John Eucalitto, President of Wayback Burgers. "As we continue to grow our presence nationwide, we will be onboarding best-in-class team members to drive our business forward and propel our brand to new heights."
As a seasoned marketing and public relations professional, receiving a Bachelor of Arts from Southern Connecticut State University, Giamattei will play an integral role in growing the Wayback Burgers brand which, since launching national expansion in 2009, currently has a presence across 24 states and operates in over 85 locations. Recognized as one of the most aggressive and ambitious fast-casual brands in the United States, Wayback Burgers continues to increase its number of locations by the end of the year, reaching 100 stores open and operating.
"I've been impressed with the Wayback Burgers brand for many years," said Giamattei. "It has an incredible story beginning with its founder and I look forward to joining the marketing team in its continued efforts to make Wayback Burgers a household name in the better burger segment."
Wayback Burgers is about serving delicious and fresh, never frozen burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time – a time when "customer service" meant something, and everyone felt the warmth of the community. The restaurant offers rich, thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand-dipped ice cream. Wayback Burgers also offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, and house-made chips, as well as the famous Burger and Shake of the Month.
For more information about franchising and Wayback Burgers visit http://waybackburgers.com/franchising or at www.facebook.com/waybackburgers
Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for serving fresh burgers and thick, hand-dipped milkshakes. Founded in 1991 in Newark, DE, Wayback Burgers currently operates in 24 states with over 85 locations nationally and plans to open in 28 countries through the Middle East and Northern Africa, in addition to expansion plans in Argentina.
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