Century 21 China Real Estate Announces New Incentive Program for Company-owned Stores

BEIJING - Dec. 29, 2014 // PRNewswire // - IFM Investments Limited (NYSE: CTC) ("Century 21 China Real Estate" or the "Company"), a leading comprehensive real estate services provider and the exclusive franchisor for the CENTURY 21® brand in China, today announced that it has instituted a new incentive program for sales management personnel in its company-owned brokerage network. Under the arrangement, which is part of the Company's ongoing efforts to maximize per-store productivity and profitability, sales management personnel will be remunerated in accordance with their bottom-line rather than their top-line performance.

"This arrangement will be instrumental in helping us transition into a more asset-light business model and will improve our ability to control costs," said Mr. Donald Zhang, chairman and chief executive officer of Century 21 China Real Estate. "It better aligns the interests of the Company and our sales management personnel in maximizing profitability, while creating a more equitable distribution of risk and reward. Following several quarters of optimization, we are confident our network is not only an appropriate size for the current market, but also comprises the best-run stores. Our sales management personnel, especially store managers, have played a vital role in optimizing network efficiency, and we are confident this arrangement will provide an incentive to maintain a solid bottom-line performance in the year ahead."

About Century 21 China Real Estate

IFM Investments Limited ("Century 21 China Real Estate" or "CTC") is a leading comprehensive real estate services provider and the exclusive franchisor for the CENTURY 21® brand in China. CTC primarily focuses on China's fast-growing and highly fragmented secondary real estate market, providing company-owned brokerage services, franchise services, mortgage management services, primary services, commercial services and fund management services. CTC has experienced substantial growth since it commenced operations in 2000, and received numerous awards and recognition as franchisor and real estate services provider for its service quality and business achievements. Century 21 China Real Estate became a public company in January 2010 and its ADSs, each of which represents 45 ordinary shares of CTC, currently trade on the New York Stock Exchange under the symbol "CTC". For more information about CTC, please visit http://www.century21cn.com/english.

Safe Harbor: Forward-Looking Statements

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements can be identified by terminology such as "aim," "anticipate," "believe," "confident," "continue," "estimate," "expect," "future," "intend," "is currently reviewing," "it is possible," "likely," "may," "plan," "potential," "will" or other similar expressions or the negative of these words or expressions. The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its financial condition, results of operations, business strategy and financial needs. The Company may also make written or oral forward-looking statements in its reports filed or furnished with the U.S. Securities and Exchange Commission, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements and are subject to change, and such change may be material and may have a material adverse effect on the Company's financial condition and results of operations for one or more periods. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained, either expressly or impliedly, in any of the forward-looking statements in this press release. Potential risks and uncertainties include, but are not limited to, the risks outlined in the Company's Annual Report on Form 20-F and other documents filed with the U.S. Securities and Exchange Commission. Unless otherwise specified, all information provided in this press release and in the attachments is as of the date of this press release, and the Company does not undertake any obligation to update any such information, except as required under applicable law.

SOURCE Century 21 China Real Estate (IFM Investments Limited)

Investor and Media Contacts:

In China:

Steve Ye
IFM Investments Limited
O: +86-10-6561-7788
E: ir@century21cn.com

Nick Beswick
Brunswick Group
O: +86-10-5960-8600
E: ctc@brunswickgroup.com

In the United States:

Brunswick Group
O: +1-212-333-3810
E: ctc@brunswickgroup.com



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Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.


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