January 02, 2015 // Franchising.com // MADISON, N.J. – CENTURY 21 Real Estate, the iconic brand and franchisor of the world's largest residential real estate sales organization, today announced it has earned a dozen advertising and marketing awards in 2014 for its innovative real-time social and digital marketing initiatives. The brand's award-winning campaigns, coupled with its Social Xchange suite of tools and technologies announced last March, have served together as a great springboard to further the social media efforts of its System members.
"The acts of building relationships and nurturing your sphere of influence has undergone a significant shift over the last few years," said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC. "Social media has been a great catalyst to facilitate more business opportunities for our affiliated brokers and agents."
In an effort to reach a younger demographic of home buyers and sellers in an original and culturally relevant way, CENTURY 21 Real Estate created shareable social media moments via a mix of content – photos, memes and videos – across the brand's popular social channels including Facebook, Twitter, YouTube, Google+, Instagram and Pinterest.
"Real-time marketing or online content that is relevant to a specific current event or cultural happening enables our System members to start more conversations with consumers," added Mike Callaghan, vice president of marketing, Century 21 Real Estate LLC. "Whether it's creating a series of short, non-rhyming Valentine's Day Poems, scaring Garden Gnomes, or showcasing C21® Landing Pads for flying robo-copters for home deliveries, our digital content strategy is designed to help affiliated sales associates engage today's online consumer with fun, attention-grabbing social creative."
The full list of awards earned by CENTURY 21 Real Estate for its real-time marketing in 2014 includes:
Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world's largest residential real estate franchise sales organization, comprised of approximately 6,800 independently owned and operated franchised broker offices in 78 countries and territories worldwide with more than 100,000 independent sales professionals. The CENTURY 21® System provides brand marks, marketing, communications and innovative technology solutions that help enable its franchisees and their independent agents to attract and engage prospects, nurture customers, and deliver a positive real estate transaction experience.
CENTURY 21 Real Estate was ranked highest in overall customer satisfaction by the J.D. Power 2014 Home Buyer/Seller Satisfaction StudySM. Specifically, CENTURY 21® Real Estate swept the awards by receiving the highest ranking among national real estate companies across all four customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, Repeat Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction.
The CENTURY 21® Brand, as identified by consumers from a list of real estate agencies in the Millward Brown 2014 Ad Tracking Study, is the most recognized brand name in real estate, and the industry leader in brand awareness – a position it has held since 1999.
The CENTURY 21 Real Estate national website -- Century21.com – is the number one "most visited" real estate franchise website, attracting more unique visitors than any other real estate franchise brand site since January 2013, according to comScore, Inc., a global leader in digital measurement and analytics.
C21® System members are active members of the communities in which they live and work, having raised over $108 million in total contributions to Easter Seals since 1979.
To find answers to your real estate questions, please visit the Web site that best meets your needs: CENTURY21.com, Century21Global.com, commercial.century21.com, century21.com/finehomes, and Century21espanol.com.
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
© 2014 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.
SOURCE Century 21 Real Estate
Century 21 Real Estate LLC
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.