First Watch Going Big In Texas

Daytime Cafe Signs Largest Franchise Agreement to Date

DALLAS - Jan. 13, 2015 // PRNewswire // - First Watch Restaurants, Inc., the award-winning Breakfast, Brunch and Lunch restaurant, announced that it has entered into an exclusive Franchise Development Agreement with Best Choice Restaurants, LLC, a newly formed subsidiary of franchise powerhouse Sun Holdings, to develop at least 15 restaurants in Dallas/Ft. Worth during the next five years. The first restaurant is expected to open in late 2015. This will mark First Watch's debut in the Lone Star State and the largest franchise agreement in the company's history.

Sun Holdings, Inc. – founded in 1997 and led by President and CEO Guillermo Perales – is ranked by Franchise Times Magazine as the eighth-largest franchise organization in the U.S., boasting more than 400 multi-brand restaurants in multiple states and nearly $450 million in annual revenue. Perales is a highly regarded businessman and restaurant operator who has guided his company through tremendous growth. He has been named four times to Latino Leaders Magazine's 101 Most Influential Latinos in the U.S. list and is well-known in his home state for giving back to the community. Best Choice will be led by Perales and its COO Luis Ibarguengoytia.

"First Watch is a highly differentiated brand that represents the 'new guard' in the growing Breakfast, Brunch and Lunch segment, and I saw an opportunity to be a significant player in its growth," said Perales. "I believe that First Watch will fill a substantial gap in the Dallas market with its fresh approach to Breakfast, Brunch and Lunch and award-winning menu."

"Dallas and Ft. Worth are full of diverse neighborhoods bursting with restaurants, music, sports and culture, and we're thrilled to bring First Watch's nationally recognized food to such a vibrant community," said Ken Pendery, president and CEO of First Watch. "Texas is uncharted territory for us, but we are eager to get to know the people of Dallas and share with them the fresh ingredients, healthy alternatives and welcoming atmosphere that First Watch offers. We are fortunate to have experienced development partners like Guillermo and Luis working with us."

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant offers guests complimentary newspapers and free Wi-Fi Internet access.

About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 "Best Breakfast" and "Best Brunch" accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named one of the 2013 "Next 20" Emerging Brands by Nation's Restaurant News, a 2014 Top Franchise Value by FSR Magazine and the recipient of the 2014 Menu Masters Award for Best Healthful Innovation for its Quinoa Power Bowl, First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 120 restaurants in 17 states. It also operates 19 restaurants under The Good Egg name in Arizona and one Bread & Company restaurant in Nashville, TN. For more information, visit

SOURCE First Watch Restaurants, Inc.


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First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch.


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