California Tortilla Asks Customers, "Show Us Your Hot Sauce Face" In First-Ever Instagram Campaign

Fast Casual Favorite Launches Social Media Campaign to Increase Consumer Engagement, Promote Hot Sauce "Wall of Flame"

January 14, 2015 // // ROCKVILLE, MD - This month, California Tortilla launches its first-ever Instagram campaign, asking customers to "Show Us Your Hot Sauce Face." Starting this week, fans of the fast casual favorite can join in the fun by uploading their craziest, funniest pics and selfies to Instagram with the hashtag #hotsauceface; and the end of the month, the most creative will walk away with the prize: 10 bottles of hot sauce, naturally.

While Instagram will serve as its primary platform, the campaign will integrate Facebook, Twitter and e-mail, leveraging their existing social media base to increase Instagram engagement and reach new audiences. Throughout the month of January, the brand will run polls, quizzes and featured posts across all platforms to help spread the word about #hotsauceface.

"The Wall of Flame is such a unique part of our brand, and it’s something that our customers love," said Laura Cissel, VP of Marketing, California Tortilla. "I have personally seen the excitement on the faces of new customers as they stand in front of it and try to take it all in. And we felt this was a great way to capture that and share it."

The campaign will run from now through February.

About California Tortilla

Fast casual leader California Tortilla serves fresh, made-to-order, delicious, award-winning signature burritos, salads, quesadillas and tacos, all grounded in a foundation of Mexican cuisine yet combined with imaginative flavor combinations and customization opportunities. They are Mexican Re-Imagined. Based in Rockville, MD, the fast-casual chain has over 40 locations across the East Coast in Maryland, Virginia, Pennsylvania, Delaware, Massachusetts, New Jersey and the District of Columbia. They are best known for their fresh food, unique recipes, innovative promotions, customer and community engagement via Twitter, Facebook and their famous newsletter, Taco Talk. For more information and to inquire about franchising opportunities, please visit or call 301-545-0035.

Follow California Tortilla on Facebook, Twitter or Instagram.

SOURCE California Tortilla

Media Contact:

Alicia Sellitti


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Fast Casual leader California Tortilla serves fresh, made-to-order, delicious, award-winning burritos, tacos, quesadillas, and salads all grounded in a foundation of Mexican cuisine.


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