Franchise Source Brands International™ Franchising Executives Receive Elite Industry Certification

Two Company Executives Attain Certified Franchise Executive Designation; Earn Special Recognition at Upcoming 2015 IFA Conference

SOUTHBURY, Conn. - January 15, 2015 - (BUSINESS WIRE) - Franchise Source Brands International™ (FSBI) announced today that two members of the brand’s executive team received their Certified Franchise Executive (CFE) designation after completing a program offered by the International Franchise Association’s (IFA) Institute of Certified Franchise Executives (ICFE) that enhances franchising professionals’ understanding of both the industry’s fundamental and complex aspects.

Alexandria Watson, Strategic Partner of FSBI’s ZorSource division and Franchise Liaison for FSBI’s The Entrepreneur’s Source® brand, and Aimee LaPak, Project Leader of FSBI, completed a rigorous course of study in franchise management to earn the CFE designation. Curriculum included attendance of institute-sponsored educational seminars as well as various workshops. The IFA will recognize the accomplishments of the two franchise executives during its upcoming annual conference in Las Vegas.

"The CFE program provides franchise executives with the opportunity to learn how to make decisions to assure their franchisees success and run their companies more efficiently and profitably," said Terry Powell, CEO and founder of FSBI, a multi-brand business coaching franchisor with several high-performance brands under its helm. "As the sole sponsor of the ICFE for the last ten years, it’s imperative that our executive team takes part in the program to achieve this elite franchise certification. We’re proud of Aimee and Alexandria’s accomplishment and commitment to enhancing our franchise brands."

Watson joined the company in 2013 and has more than 6 years of experience in sales and marketing. LaPak joined the company in 2011 and has more than 4 years of experience in project management, and conference execution.

More than 500 IFA-member companies currently have one or more executives enrolled in the program. These executives provide specialized knowledge, industry recognition, peer-level networking and professional standing.

For more information about the CFE program, visit or contact IFA Media Relations at 202-628-8000.

For more information regarding FSBI, visit

About Franchise Source Brands International™

Franchise Source Brands International™ (FSBI) is a multi-brand business coaching franchisor with high-performance brands dedicated to the advancement of the entrepreneur and those who aspire to be one. Today, FSBI’s business coaching brands dominate the $1.5 billion business coaching market with a commanding 33 percent of the business coaching and consulting franchise market in North America. With a leadership team that boasts the Certified Franchise Executives designation from the International Franchise Association, FSBI operates highly-ranked franchise brands, including: The Entrepreneur’s Source®, AdviCoach®, Expense Reduction Consulting®, Decor&You®, Franchise Match® and WEBB Women Empowered by Business®. For more information regarding FSBI or any of its brands, visit

SOURCE Franchise Source Brands International™

Media Contact:

Mary Hedge
Fishman Public Relations
(847) 945-1300 ext. 234


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FranchisEsource Brands International is a multi-brand franchisor principally engaged in growing solid concepts into major international franchise brands.


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