New Menchie's Store at Mission Valley Park Valley Center Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

January 16, 2015 // Franchising.com // SAN DIEGO – Menchie's, the friendliest place on earth with a mission to make every guest smile, opens its newest store at Mission Valley Park Valley Center, located at 1620 Camino De Le Reina, Suite D, San Diego, CA 92108. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a San Diego favorite!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Saturday, January 17 to Friday, January 23, packed with free giveaways including t-shirts, Menchie's merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

"The moment I first walked into a Menchie's store and tried the phenomenal yogurt, I was instantly in love not only with the product, but also the inviting and energetic environment Menchie's creates," said franchisee, Kristin Turner. "We knew this was the right concept for us because the company's values align with ours and cannot wait to start spreading smiles in the San Diego community."

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's Mission Valley Park Valley Center is located at 1620 Camino De Le Reina, Suite D, San Diego, CA 92108 and is open on Sunday through Thursday from 12 p.m. to 10 p.m. and Friday and Saturday from 12 p.m. to 11 p.m. For more information, please visit www.menchies.com.

The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, January 17
Time: 11 a.m. to 6 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt*, free T-shirts** and a balloon artist.
*One per 8oz cup per guest
**First 25 guests at 11 a.m.

Day: Sunday, January 18
Time: 1 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, January 19
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, January 20
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger.

Day: Wednesday, January 21
Time: 11 a.m. to 1 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, January 22
Time: 3 p.m.
Details: free dodge balls*
*First 25 guests

Day: Friday, January 23
Time: 8 p.m. to close
Details: Date night- buy one get one free*
*One per guest

About Menchie's

Menchie's creates lasting memories by providing an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 475 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie's expects to celebrate 600 stores in 2016. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Media Contacts:

Sabina Gault
sgault@konnect-pr.com

Erin Morrissey
emorrissey@konnect-pr.com

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Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide.

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