elements® Announces New Regional Director in Tampa

Industry Leader Laura Butcaris to join team elements in Florida.

Miami Beach, FL - January 19, 2015 - (PR.com) - elements® is pleased to announce Laura Butcaris joining the brand team as a Regional Supervisor in Tampa, FL. Butcaris is an energetic leader with over 12 years of management in luxury fitness and wellness, and six years of organizational training and development, including instructional design, facilitation, and coaching. She has a proven track record of driving sales teams and exceeding revenue targets through inspiring and creative leadership.

Laura is experienced in all aspects of managing single and multi-unit fitness and spa operations, including financial strategy development, expense control, staff recruitment, retention and development, and all facility operations. She also specializes in creating and re-vamping organizational infrastructures and processes.

Laura was the general manager of Equinox Fitness Clubs in New York, where she led the company is sales and performance in an ultra-competitive market. She was then recruited to become the General Manager of the Derek Jeter Ultra Sport at 24 Hour Fitness, where she was responsible for the successful attainment of club targets (i.e.., member service, cleanliness, revenue, and retention). She also organized events with New York Yankees and Derek Jeter’s personal team for club members and staff.

Laura will be based in Tampa, FL where she will oversee the expansion and growth of the 11,000 sq ft elements® in Seminole, which will include signature elements® fitness amenities as well as premium features such as Power plate, Aquatics Zone, Eucalyptus Steam, and more.

Laura received her B.S., magna cum laude, in business management from Sacred Heart University in Fairfield, Connecticut. She currently lives in New York City and will be relocating to Florida to join the elements® fitness brand.

About elements®

elements® is a family of fitness, health, and lifestyle brands like thinspa®, BalanceDiet™, elements®fitness, and others. elements® offers membership-based fitness, diet, weight loss, and spa services as well as branded product lines throughout a network of wholly owned, as well as franchised health clubs and outposts.

elements® has recently pivoted its offering to focus on lifestyle brands, combining the spa lifestyle with every day fitness, health, and wellness programs and products that are available online and at local elements® brand centers. elements® is Miami-based, but has various franchise locations throughout the United States and new locations are opening this year in New York, Atlanta, Los Angeles and Boston.

SOURCE elements®


Taylor Hazlehurst
elements® fitness


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lements™ offers fitness and weight loss services throughout a network of upscale, boutique-style health clubs.


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