Wienerschnitzel Partners with 4 Wheel Parts During King of The Hammers Races

Cross-Promotional Relationship Kicks Off at World-Renown Off-Road Automotive Event

January 30, 2015 // // IRVINE, California – Wienerschnitzel, the world's largest Hot Dog chain, has announced its newly-formed partnership with 4 Wheel Parts, the global leader in off-road, Jeep and aftermarket performance products, and Smittybilt, a supplier of innovative truck and SUV accessories to thousands of active dealers and distributors worldwide. To kick off the relationship, Wienerschnitzel will join the two brands and event sponsors at the 2015 Nitto King of the Hammers Presented by 4 Wheel Parts, deemed one of the toughest and largest four-wheel drive, off-road vehicle races where contenders battle through a 200-mile natural terrain course. The series of races will take place February 1 – 6, 2015 at Means Dry Lake in Landers, California.

At the eighth annual King of The Hammers, which will be the largest to date, Wienerschnitzel will serve hot dogs at several race events, including the Smittybilt "Every Man Challenge Contingency Party" on February 4, and the 4 Wheel Parts "Every Man Challenge Competitor's Barbeque" on February 5. Race contestants, vendors, and an anticipated crowd of more than 60,000 will be the first to experience this deliciously exciting collaboration of brands.

"The partnership with 4 Wheel Parts and Smittybilt is an amazing opportunity to team-up with well-established and highly-respected brands in the automotive racing industry, as we work to increase our presence in the space," said Wienerschnitzel's Chief Visionary Officer, J.R. Galardi. "We're excited to give race fans a taste of what's to come as we continue to plan fun activations together with these exceptional brands."

"Devolping dynamic relationships with innovative partners is one of the cornerstones of the success for our 4 Wheel Parts and Smittybilt brands," said Dan Mickelsen, Director of Marketing for Transamerican Auto Parts. "This unique collaboration with Wienerschnitzel at this year's King of the Hammers provides us with a fantastic opportunity to engage with competitors and spectators alike as we initiate what promises to be a tremendous partnership."

To celebrate the new partnership, Wienerschnitzel will be giving away King of The Hammers tickets on Facebook and Instagram leading up to the event. Connect with Wienerschnitzel for your chance to win!

About Wienerschnitzel

Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel ( is a bona fide pioneer of the quick-service food industry. The world's largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., Wienerschnitzel operates or franchises 330 stores in 10 states and Guam. It is part of Galardi Group, Inc., which is also the parent company of The Hamburger Stand, and Tastee Freez LLC.

About 4 Wheel Parts

4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products. With 66 locations across the US and Canada and growing, 4 Wheel Parts Service Centers install all the products it sells. With the Nation's largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe. For more information visit or call toll free 877-474-4821.

About Smittybilt

Manufacturer of innovative truck, Jeep and SUV products, Smittybilt employs extensive engineering analysis, research, development and testing to create high-quality, rugged and visually appealing off-road parts and accessories. Smittybilt products are designed, fitted, and finished by expert engineers and fabricators who infuse their passion for trucks and SUVs into every aftermarket part produced. As a part of Transamerican Manufacturing Group, Smittybilt is, start to finish, by and for truck, Jeep and 4x4 enthusiasts.

SOURCE Wienerschnitzel

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Lauren Provence
Media Representative
For Wienerschnitzel
(949) 261-2216


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