Winner of South Beach Tanning Compay Conversion Contest In Now a SBTC in Tennessee

February 09, 2015 // // When Michele and Alex Friedrichsen dropped their name in the contest box at the industries most recent Tanning Show in Nashville, they were a long shot to win the FREE Salon Conversion Contest being awarded by the South Beach Tanning Company. "We were so surprised when John Armatas, Director of Franchise Sales, called us to let us know that we had won." new franchisee, Michele Friedrichsen said. "This opportunity was exactly what we were looking for and we are so happy to be part of the South Beach Tanning Company Franchise system." The salon is the most recent in a string of conversions over the past 18 months.

Brian Hibbard, Founder and President of the South Beach Tanning Company continues to see the conversion program as catalyst for a portion of the companies accelerated growth in the past 18 months. "We were so excited that Michele and Alex were drawn from the box during the contest. Michele and Alex are strong salon operators and the additional marketing and systems that we put in place will further strengthen an already strong operation." Said Hibbard. This is the first South Beach Tanning Location in Tennessee, however the plans are to continue to grown the chain through a combination of new franchise and conversion locations.

"This opportunity was something that we could not pass up. We are now part of growing franchise that is on the cutting edge of marketing strategies and tanning operations. Said Alex Friedrichsen. The salon is located at 141 Adams Lane in Mount Juliet, Tennessee.

About South Beach Tanning Company

South Beach Tanning Company is headquartered in Orlando, FL, and operates corporate and/or franchise locations in nine different states. Founded by Brian Hibbard, a CPA, South Beach Tanning has been in business since 2003, and at the time of this press release, has never closed a location in its 12-year history. Individuals interested in franchising with the South Beach brand, or existing salons looking to convert to the South Beach brand, should contact their Franchise Sales Director, John Armatas at 855-844-8377 or visit our franchise website at

SOURCE South Beach Tanning Company


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Founded in 2003, and inspired by the art deco look of South Beach Miami. Accented with bright colors, the result is a unique chain of salons with a South Beach Chic appeal.


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