February 10, 2015 // Franchising.com // Aliso Viejo, Calif. – Thriving on consumer demand while appealing to the appetite of investors, the Chronic Tacos leadership team has all of the pieces in place to launch an aggressive national growth initiative in 2015. Chronic Tacos' high quality Mexican cuisine is fueled by third generation family recipes and paired with Southern California flair that has put the soul and character back into the fast-casual franchise game.
Chronic Tacos has signed multi-unit franchise agreements for 12 new locations in Colorado, three locations with the opportunity for 12 additional in Washington and its first location in Phoenix with the opportunity for 14 additional Arizona locations. New California-based locations currently in development include Bakersfield, Costa Mesa, San Luis Obispo, Santa Barbara, Redlands and Valencia. North Carolina will be Chronic Tacos' first East Coast outpost with 3 new locations popping up in the state. Metrotown Mall in Burnaby, Canada will also get to enjoy the Chronic Tacos experience this year.
Chronic Tacos was founded in 2002 by Randy Wyner, a serial entrepreneur and Newport Beach, California local. Unimpressed by the service and quality of food found at the local taco shops, Wyner was inspired by a vacant piece of real estate and a craving for authentic Mexican cuisine. Turning his vision into reality, the doors opened at California's newest taco shop. Before Wyner could roll out the second tortilla at that first Chronic Tacos location, consumers were pleading for more and investors were looking for a piece of the business. With this initial success, Chronic Tacos experienced rapid growth spreading up the West Coast and into Canada. Once the brand hit the Canadian marketplace, Wyner made a valuable friend, Mike Mohammed, who not only became a Chronic Tacos franchisee but also joined Wyner's journey to help him build the Chronic Tacos franchise.
"When we met Randy in 2012, my brothers and I were immediately impressed by the strength of the concept and the fan base. Demand for Chronic Tacos seemed to be everywhere. When we joined the team as majority owners, we knew it was in our hands to take Randy's idea and build it into a well-oiled machine," said Mike Mohammed, CEO of Chronic Tacos. "With our business development experience, we were able to build a strong corporate franchise team, put the right systems and operational standards in place, support in practice, and growth strategy into play. With this, we established that the cornerstones to support the foundation of our brand must be consumer demand, franchisee commitment and corporate leadership. Through our dedication to these three elements, Chronic Tacos is a strong brand concept sustainable for future growth."
On the heels of multi-unit franchise agreements in Arizona, Colorado and Washington, company plans call for more than 10 new locations in 2015. Opening nearly one location per month, Mohammed plans to double the company growth with 20 new restaurants per year moving forward, projecting more than 100 locations by 2018.
Led by Mohammed and his brothers, Wyner's Chronic Tacos brand has emerged in 2015 with a revised growth strategy and renovated business processes that have attracted the attention of new multi-unit investors. Intrigued by the brand, investors are impressed by the flexibility in real estate, ease of operations, low-cost investment, sales growth potential, and expanding cult-like following. Meanwhile, consumers appreciate the polished rebranding and consistency of the fresh, authentic Mexican cuisine, which is made to order from a diverse and eclectic menu.
"When my fiancé and I first heard about Chronic Tacos from friends who raved about the concept and quality of the food, we realized there was a huge demand for this type of cuisine and dining experience in our own local market. Having been in the industry as former Vice President of a Seattle-based company, I knew the steps to take in evaluating the opportunity," said Keith Hayward, military veteran and Chronic Tacos multi-unit owner in Washington. "After spending time with the Chronic Tacos leadership team, we were impressed with the systems and support in place for franchisees and military veterans like myself."
Over the next three years, Hayward will be introducing Chronic Tacos to the state of Washington with three locations in Tacoma and the surrounding communities. "We're looking forward to the reception from our neighbors and local community. We are excited to be part of the Chronic Tacos revolution and proud to be part of the continued expansion of the Chronic Tacos brand," added Hayward.
The eclectic Chronic Tacos menu features authentic third generation Mexican recipes and encourages customers to customize their orders. Ingredients are fresh, locally-sourced and prepared at each location daily from scratch. The Chronic Tacos menu offers burritos, tostada bowls, tortas, taquitos, flautas, salads and tacos. Customers can choose from carne asada (steak), pollo asado (chicken), carnitas (slow-cooked pork), al pastor (spicy marinated pork), and fresh pico de gallo and guacamole. Seafood lovers can also order grilled, beer-battered, or baja-style fish and shrimp. Chronic Tacos also serves a breakfast menu all day that includes tacos and burritos while Chronic Tacos insiders can order secret menu items shared only with the Chronic Tacos social media community. Rounding out the menu, Chronic Tacos offers a variety of Mexican beers, sodas and a popular Mexican favorite, horchata.
For more information about franchise opportunities, visit www.eatchronictacos.com or contact Randy Wyner at Randy@eatchronictacos.com or 949-366-9936.
Get involved! Follow Chronic Tacos on Twitter and on Instagram or become a fan on Facebook.
Founded in 2002, the Chronic Tacos franchise celebrates the uniqueness of every individual through its fresh, made-to-order third generation Mexican cuisine customized for each customer's distinctive taste. Chronic Tacos offers three different franchise models depending on size and location. Each store incorporates locally inspired street-style art as part of the design, creating a unique experience at each location. For more information about franchise opportunities, visit www.eatchronictacos.com or contact Randy Wyner at Randy@eatchronictacos.com or 949-366-9936.
SOURCE Chronic Tacos
Fishman Public Relations
(847) 945-1300 ext. 234
Chronic Tacos is a California inspired authentic Mexican grill that celebrates the individuality of our customers. We have developed restaurants that are warm and inviting with a style that reflects our uniqueness.
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