Coconut's Fish Cafe Marks Millionth Customer with Grand Prize Giveaway

Iconic Hawaiian Restaurant Celebrates Monumental Moment with Food, Fun and Prizes

February 11, 2015 // // KIHEI, Hawaii – The moment has arrived. Coconut's Fish Café (Coconut's), the famed home of Hawaii's favorite fresh fish tacos, will honor its one-millionth customer on Wednesday, February 11th in its Maui restaurant at 1279 South Kihei Rd.

The lucky customer will be rewarded with a year of free dining. Guests that are present for the milestone moment will be awarded t-shirts, leis and other prizes throughout the course of the afternoon. Special guest, Kimokeo Kapahulehua, a renowned Maui-based cultural ambassador, will be present for the celebration.

"The grand prize giveaway is our way of saying thank you to the individuals and families who dine at our restaurants day in and day out," said Michael Phillips, founder and CEO of Coconut's Fish Cafe. "From the beginning, we have been committed to serving our friends, family and neighbors the freshest fare on the island. Because of this, many of them keep on coming back for more."

Since opening its flagship cafe on Maui in 2009, Coconut's has consistently lived up to its beloved reputation. Three clear distinctions define the brand and separate it within the fast-casual segment of the restaurant industry. First, it's the Aloha spirit that guides each cafe's operational excellence. Kindness fills the cafe, cleanliness can be observed throughout, guests are given undivided attention and vibrant colors, custom surfboard tables, and Hawaiian décor electrify the atmosphere.

The next distinction is the restaurant's menu, which is filled with fresh flavors that burst with every bite. True to its Hawaiian roots, the brand's signature dish, Fish Tacos, have seven textures and 17 different ingredients. The use of pineapple and mango deliver the tropics directly to each guest's plate and the brand's fish are caught wild.

The third key differentiator is price. Coconut's offers value to its customers unlike any other concept. Nowhere else is fish of this high quality offered at $12; in upscale restaurants, the same pieces of fish are sold for $40 or more.

"Throughout the years, I have seen so many faces at Coconut's – students, families, professionals, tourists – every kind of customer," added Phillips. "With our fresh fish and Aloha spirit, we have built a loyal following on the island, which has transformed our family-restaurant into a local institution. I couldn't be more proud of my each and every one of our staff for helping us reach this moment."

While seating is limited, the Maui-based restaurant has served an impressive number of customers in the years since its launch, turning tables an average of 11 times throughout the course of the day.

In addition to the success Coconut's has achieved locally, the brand has earned approval in mid-2014 to expand through franchising in California. The company has now located its mainland headquarters in Reno, Nev. and will award multi- and single-unit opportunities in markets up and down the California coast to qualified restaurant investment groups and individuals in 2015.

To learn more about Coconut's, visit the brand's website

About Coconut's Fish Cafe

Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut's Fish Cafe in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut's to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut's is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.

To learn more about Coconut's Fish Cafe franchise opportunities, contact Frances Oney at And for more information about the cafes, visit

SOURCE Coconut's Fish Cafe

Media Contacts:

Rosie Gillam
All Points Public Relations
(847) 897-7486


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Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut's Fish Cafe (Coconut's) in 2009 in Kihei, Hawaii on the island of Maui.


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