February 19, 2015 // Franchising.com // ST. PETERSBURG, FL - Valpak a leader in local print and digital coupons, has been named a Google AdWords Premier SMB Partner.
"The Google AdWords Premier SMB Partner Program is a great way for small businesses to connect with companies who can help them make the most of their online advertising," says Ben Wood, head of Google's Americas channel sales partnerships. "Guided by the expertise of our trusted partners like Valpak, small- and medium-sized businesses can maximize the value and performance of their campaigns." Valpak's strategic alliance with Google AdWords is on ongoing effort to provide its customers a way to extend their reach to consumers and will allow businesses to increase their visibility in search engine marketing.
"We are extremely proud to be one of a select few organizations that have this prestigious designation from Google," said Michael Vivio, president of Cox Target Media, provider of Valpak. "The Premier SMB Partner designation will allow us to add even more power to our customers' marketing campaigns," he added. "Valpak has been a trusted marketing partner to small- and medium-sized businesses for more than 45 years, and this new Google agreement demonstrates Valpak's continued commitment to bringing the best marketing tools and technology to our clients."
As a Google AdWords Premier SMB Partner, Valpak's sales force is equipped to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform.
AdWords is a cost-effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising campaigns. With 170 franchise markets throughout the U.S. and Canada, Valpak offers long-term relationships with more than 55,000 local advertisers. In the past three years, Valpak has increased its digital presence and has led the industry in mobile couponing, serving up mobile savings through apps and incorporating the latest technology and its first-to-market integration into four mobile wallets, including Google, Passbook, Microsoft and Samsung.
The Google AdWords Premier SMB Partner Program (PSP) connects Google's trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns. Premier SMB Partners meet Google's highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising solutions. For more information, visit http://www.google.com/ads/premiersmbpartner/.
Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Valpak marketing consultants live and work in your neighborhood. We know what your customers want (we are them!) and can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 40 million homes receive our Blue Envelope of savings and traffic on valpak.com and our syndication partner sites exceeds 110 million. Backed by the muscle of Cox Target Media, your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company's operations currently include 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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