Amada Senior Care Stays Ahead of Industry Curve

Continues on Growth Trajectory Due to Strong Systems, Values and Unique Selling Philosophy

LAGUNA WOODS, Calif. - Feb. 26, 2015 // PRNewswire // - Amada Senior Care, premier provider of non-medical in-home care and assisted living placement counseling, has now surpassed 40 franchises in 19 states and is poised for further expansion. The company began franchising in 2012, but has already earned high praise from within and outside of the senior care industry. Forbes recently included Amada Senior Care on its list of "10 Best Senior Care Franchises to Own."

A former professional athlete, Amada Senior Care CEO Tafa Jefferson has nearly 20 years of experience in this field of geriatric care. When he gave the green light to the franchise program, he knew that maintaining his company's core values while staying competitive would be paramount. "I make it clear to potential partners that taking caring for the wellbeing and safety of our seniors comes before everything else," he explained. "We thoroughly vet all partners to ensure they will represent the Amada Senior Care name with integrity and compassion."

That emphasis on core values has paid off with a top 5 ranking in Franchise Business Review's "Senior Care Companies" issue. The survey asked respondents to consider leadership, financial opportunity, support, and general satisfaction, among other factors. Amada Senior Care outperformed many veteran companies in these rankings. A quick look at demographics underscores the importance that senior health care will have in the decades to come. The number of people 65 and older will double by 2026, accounting for about 25% of the population.

Meanwhile, the philosophy of elder care is in the midst of a profound shift. The nursing home model is being eclipsed by in-home and technology-assisted solutions. In 2011, Americans spent $57 billion on home-based care solutions, a number that's only going to grow with time, according to industry experts.

Despite in-home health care being one of the fastest-growing and most competitive industries, Amada Senior Care has managed to distinguish itself in several respects. First, the company has been proactive at educating seniors about resources that can help families pay for care, and in managing and coordinating claims for long-term care insurance - key components of an overall sales philosophy its founders have dubbed "resource based selling." Second, Amada has taken a leadership position with respect to technology. Families on service with Amada have the ability to log in to a secure family portal and receive real-time status updates on a loved one's care.

In addition to the official corporate page at, the company also operates – a national registry of assisted living facilities and related services, sortable by care type and price – and – a home monitoring solution that allows loved ones to age in place and eliminates the need for a live-in caregiver.

These are exciting times for Amada Senior Care, according to Jefferson. Looking ahead, the company has ambitious plans to grow its franchise operation, with a target of 200-plus franchisees by 2018. No matter how much the company grows, however, Jefferson intends to vigorously maintain the core values that have distinguished Amada Senior Care from its competitors.

About Amada Senior Care

Amada Senior Care is committed to enriching lives. We provide nurturing, compassionate non-medical in-home care and guide families through the many senior housing options available for assisted living. We also offer expertise in handling long-term care insurance claims and in certain forms of government aid, including Veterans Aid and Attendance Benefits. Headquartered in Laguna Woods, California, Amada was founded in 2007, and is currently assembling an elite team of franchise partners to expand our business on the national level. For more information, visit

SOURCE Amada Senior Care


Jeremy Brooker
Amada Senior Care


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Amada Senior Care is committed to enriching lives. We provide nurturing, compassionate non-medical in-home care and guide families through the many senior housing options available for assisted living.


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