Coverall Celebrates 30 Years of Clean

February 26, 2015 // // DEERFIELD BEACH, Fla. - Coverall North America, Inc., a leading franchisor of commercial cleaning franchised businesses, today celebrates 30 Years of Clean, a major milestone that marks the company's 30th anniversary.

Coverall started in 1985 as a three-person company headquartered in San Diego, Calif. and is now a leading global brand in the commercial cleaning franchising industry. Over the years, Coverall's passion and mission have remained consistent: To promote economic growth and independence for a diverse group of business owners by providing franchised business ownership opportunities. Today, the Coverall® System supports more than 8,000 Franchised Business Owners in 90 markets through local Coverall Support Centers in the United States and worldwide.

"30 years ago today, three people in San Diego opened Coverall's first corporate office," said Rick Ascolese, Coverall CEO. "In the years that followed, Coverall experienced steady growth across the United States, which soon lead to international expansion in countries including Canada, Japan and Australia."

In 1989, the company launched the trade name Coverall Cleaning Concepts®, and in 1999 relocated its headquarters to South Florida. Coverall then introduced its proprietary cleaning program and rebranded in 2008 as Coverall Health-Based Cleaning System® with an emphasis on helping reduce the spread of illness-causing germs in commercial and healthcare environments.

"Our franchisees' dedication to healthy cleaning set the bar higher and differentiated the Coverall brand from the rest of the industry," said Ascolese. "Coverall provides local business support and an elevated level of professional training to our franchisees through our Support Centers in every market. It's a unique model that is focused solely on supporting our franchisees' business."

Coverall is a leader in the franchising industry, repeatedly earning awards, such as "Military Times Magazine Best for Vets" and "50 Top Franchises for Minorities," and gaining recognition for community outreach, training, sales, marketing and franchised business support. Guided by a strong value system based on Integrity, Mutual Respect, Honesty, Trust and Team, Coverall has built a servant-leadership system with Franchised Business Owners as its top priority. Each year Coverall selects its Franchised Businesses of the Year with national recognition at the IFA Public Affairs Conference.

About Coverall North America, Inc. – Celebrating 30 Years of Clean

Since its inception in 1985, Coverall North America, Inc. has grown into a leading franchised brand, licensing thousands of entrepreneurs to operate as independent Coverall Franchised Business Owners in the commercial cleaning industry. February 26, 2015, marked the company’s 30th year in business, a milestone anniversary celebrated across the entire Coverall Franchise System. In 2008, Coverall launched its proprietary Health-Based Cleaning System® Program and in 2014, introduced the Coverall Core 4® Process, demonstrating its dedication to continuous innovation and leadership on behalf of its franchisees. Coverall’s unique system combines advanced cleaning technologies and tools, hospital-grade disinfectants, professional training programs, business support services, and a passion for healthy cleaning to do one thing: Help our franchised businesses remove the maximum amount of dirt and germs as efficiently as possible for their customers. System-wide, more than 8,000 Franchised Businesses provide Coverall® Program services across 90 markets to over 50,000 customers. For more information, visit

SOURCE Coverall North America, Inc.


Diego Romero
(520) 401-1693


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Coverall North America, Inc. has grown into a leading franchised brand, licensing thousands of entrepreneurs to operate independent commercial cleaning businesses using the Coverall® brand and system.


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