IHG® Signs Multiple Development Agreement for 10 hotels in Germany

IHG’s MDA Strategy Fuels Further Growth in Germany

March 05, 2015 // Franchising.com // InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies, has announced the signing of its latest multiple development agreement (MDA) to develop 10 hotels in Germany by 2019 with first time franchisee for the company, Interstar. IHG’s growth strategy continues to gain momentum in Germany with over 85 hotels currently either open or planned under MDA agreements.

The agreement enables Interstar to develop hotels across two of IHG’s brands – Holiday Inn® and Holiday Inn Express®. The 10 hotels will add approximately 1,700 rooms when signed to Germany’s current development pipeline of close to 4,000 rooms*.

The first hotel under the agreement to be signed is Holiday Inn® Frankfurt – Airport, a 288-room new-build property anticipated to open in quarter four of 2016. The hotel features the brand’s Open Lobby, which takes a unique approach to the in-hotel experience for guests. The traditional hotel lobby format is completely transformed by combining the front desk, lobby, restaurant, bar, lounge area and business centre into one open, cohesive space, while refreshing the design to give it a more contemporary feel. Holiday Inn Frankfurt – Airport will join Holiday Inn® Frankfurt – Alte Oper which opened on the 1st March 2015 in Germany’s fifth largest city.

Located at Terminal 2 of Frankfurt International Airport, a shuttle service will operate between Holiday Inn Frankfurt – Airport and the airport’s terminals. The hotel is also very well connected to a number of major motorways and is a fifteen-minute metro ride to Frankfurt city centre.

Martin Bowen, Associate Vice President of Development, Germany, IHG said: “We’re delighted to be signing our ninth MDA with first time franchisee partner Interstar. Our innovative approach demonstrates the flexibility with which we work with our owner partners in order to create a win-win situation for both parties.”

Wolfgang Gallas, of Interstar said: “We are excited to begin this successful partnership with IHG and grow our portfolio of Holiday Inn and Holiday Inn Express hotels, IHG’s most popular brand family.”

In 2014 IHG doubled the number of its signings in Germany in comparison to 2013, signing twelve contracts with new and existing owner partners. There are currently 62 IHG hotels open in Germany with a further 21 in the pipeline*.

IHG’s broader family of hotel brands in nearly 100 countries meets the needs of guests, whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. All IHG hotels participate in IHG’s guest loyalty programme, IHG® Rewards Club which is the industry’s first and largest guest loyalty programme with over 84 million members*. It is free to join at www.IHGRewardsClub.com.

*Figures as at 31st December 2014.

About InterContinental Hotels Group

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. In January 2015, IHG acquired Kimpton Hotels & Restaurants, the world’s leading boutique hotel business.

IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with over 84 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.

IHG franchises, leases, manages or owns over 4,800 hotels and more than 710,000 guest rooms in nearly 100 countries, with over 1,200 hotels in its development pipeline. Over 350,000 people work across IHG’s hotels and corporate offices worldwide.

In January 2015 we completed the acquisition of Kimpton Hotels & Restaurants, adding 62 hotels (11,300 rooms) to our system size and 16 hotels to our development pipeline.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.

SOURCE InterContinental Hotels Group

Media Contacts:

Laura Baker
For UK/European
+44 1895512820

Björn Köllen
For Germany
Media Relations
+49 30 726146704


Social Reach:

Viewer Response:

comments powered by Disqus

InterContinental Hotels Group »

InterContinental Hotels Group (IHG) is a multinational company which operates several hotel brands.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

El Pollo Loco Franchise Opportunity

El Pollo Loco
The secret to El Pollo Loco is great-tasting food. Our menu has a broad...

Nékter Juice Bar Franchise Opportunity

Nékter Juice Bar
Interested in owning a business in a thriving industry where health &...

Jimmy's Egg Franchise Opportunity

Jimmy's Egg
Jimmy's Egg is now offering a unique opportunity to a select number of...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)