March 09, 2015 // Franchising.com // AUSTIN, TX - Alamo Drafthouse Cinema is pleased to unveil plans to open its sixth Austin location, Alamo Drafthouse Mueller, at Mueller's town center, Aldrich Street in east Austin. The theater is slated to open in 2016.
"Ever since Mueller was first announced many years ago, we have loved the idea of opening up a theater there. Mueller is a groundbreaking development and a really cool neighborhood," said Alamo founder and CEO Tim League, "we are excited to be working with Catellus here and honored to be a part of it."
Opening in 2016, Alamo Drafthouse Mueller will feature six screens of new releases, classics, independent films, foreign movies and the Alamo's unique signature programming. The facility will have 6 auditoriums, seat approximately 600 people and will feature new luxurious 26" wide seats throughout. Continuing Alamo's support of movies on film, 2 auditoriums will also offer 35mm. All theaters will also feature 4k digital projection and state-of-the-art digital surround sound. Additionally, the layout of each auditorium will eliminate the traditional front row, ensuring every seat in the house allows for a great viewing experience.
The theater will also feature an adjacent bar/lounge with a stage for live music, outdoor patio seating, 48 beers on tap and craft cocktails designed by award-winning Beverage Director Bill Norris.
Every Alamo Drafthouse location features programming built to suit the immediate community. In addition to our traditional signature programming, Mueller will be a hub for our burgeoning family, kids and youth programming designed to serve the needs of the young families in and around the neighborhood.
"I've recently been charged with creating great cinema experiences for kids ages 3 to 18 at the Alamo," says Amy Averett, Alamo Director of Family and Community Engagement. "We look forward to bringing lots of great new family-focused programs as well as our 'Alamo Drafthouse NEXT' youth film program to the neighborhood."
"Alamo Drafthouse is an iconic Austin original," said Greg Weaver, executive vice president of Catellus, Mueller's master developer. "Alamo is the perfect anchor for Aldrich Street to become Austin's destination for entertainment along with other great local shops and eateries." Aldrich Street, the mixed-use town center for Mueller, is already home to The Thinkery, more than 1,000 apartments and corporate headquarters for Seton Healthcare Family and SEDL. Future local, regional and national shops and eateries will join a hotel, additional offices and homes in this dynamic district.
Founded in 1997 by Tim and Karrie League, the Alamo Drafthouse has become a fixture in the Austin film community and has consistently been named "Best Theater in Austin" by the Austin Chronicle for the past 15 years. Now expanding nationwide, the theaters have been heralded for their unique programming events and high exhibition standards, earning accolades such as "best theater ever" (Time Magazine) and "the coolest theater in the world" (Wired).
Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin. 17 years later, the now 19-location chain has been named "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired. The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including Drafthouse Films which has garnered two Academy Award nominations in its short three year existence and Badass Digest, an entertainment news blog curated by veteran journalist Devin Faraci.
Aldrich Street is the vibrant town center underway in the award-winning new urbanist community of Mueller, including a unique mix of office and residential uses along with shops, cinema, restaurants, nightlife, parks and cultural attractions. Mueller is taking shape in the heart of Austin, on the 700-acre site of Austin's former airport, as a joint project between the City of Austin Economic Development and Catellus Development following nearly 20 years of extensive citizen input. Upon completion, Mueller will feature at least 5,900 single-family and multi-family homes, 4.4 million square feet of prime commercial space including 650,000 square feet of local and regional retail space, 140 acres of parks and open space, Dell Children's Medical Center, the Austin Film Studios, the Thinkery, H-E-B and the Austin ISD Performing Arts Center. For more information, visit www.MuellerAustin.com, find us on Facebook at https://www.facebook.com/MuellerAustin and follow us on Twitter @MuellerAustin.
Catellus is a national leader in mixed-use development, solving some of America's most complex land challenges. With nearly 30 years of experience as a master developer, Catellus has transformed former airports, military bases and urban industrial sites into thriving retail, residential and commercial communities. These projects, which often include substantial public amenities, add economic, social and environmental value to the communities they serve. Catellus has both the financial strength and development expertise to turn vision into reality at even the most demanding development sites. For more information, visit www.catellus.com.
SOURCE Alamo Drafthouse
For Alamo Drafthouse Media Relations
O: (310) 809-8882
For Mueller Media Relations
O: (512) 344-2035 or 619-6742
The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service.