Starwood Hotels & Resorts Introduces the Luxury Collection Brand to Key West

Sunset Key Cottages, a Luxury Collection Resort, Key West Marks Milestone Conversion for The Luxury Collection Hotels & Resorts in North America

NEW YORK - March 9, 2015 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announces the debut of Sunset Key Cottages as a Luxury Collection resort on an island off the coast of Florida’s cool and eclectic Key West. Introducing unparalleled luxury and personalized service to one of the country’s most coveted destinations, Sunset Key Cottages joins The Luxury Collection’s portfolio of 15 diverse hotels in North America, ranging from the iconic Palace Hotel in San Francisco to the modern, art-deco Chatwal hotel in New York.

“This marks a milestone year for The Luxury Collection in North America, as the brand continues to debut marquee conversion hotels and invest in landmark renovations,” said Anthony Ingham, Vice President, Brand Management, The Luxury Collection, St. Regis, Le Meridien and W Hotels Worldwide, North America. “We are delighted to debut Sunset Key Cottages as a Luxury Collection resort in a destination designed for the new generation of luxury travelers.”

"Sunset Key Cottages is a secluded escape with unrivaled amenities close to the vibrant energy of Key West,” continued Diane Schmidt, General Manager, Sunset Key Cottages. “We look forward to offering guests access to the southern-most city's art, culture and famed festivals."

Poised on the secluded 27-acre island of Sunset Key, the alluring resort embraces the island’s stunning natural beauty, breathtaking ocean views and 40 luxuriously appointed two-, three- and four-bedroom cottages with quaint foot paths that lead guests through the resort's lush tropical landscape. Guests are first greeted at the resort's mainland porte-cochère and whisked away via private boat for a short cruise to Sunset Key Island. Guests are then welcomed by the resort’s signature cocktail, frozen-sweet treats and The Luxury Collection brand’s signature concierge service, who serve as a portal for travelers to discover the intriguing and less explored adventures of Key West.

Sunset Key Cottages features an exquisite epicurean experience at Latitudes, the resort’s waterfront all-day dining restaurant with seating on the water’s edge where guests are surrounded by gorgeous views of the Gulf of Mexico. The secluded resort also features an intimate spa with spacious treatment suites, a relaxation room, and private verandas for guests to relax after locally-inspired treatments including wraps, scrubs, facials, and massages. Destined to set new standards of luxury in South Florida, Sunset Key Cottages offers its discerning guests access to a state-of-the-art fitness center, two tennis courts, a basketball court, and signature ‘tropical free-form, zero-degree entry pool’.

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About The Luxury Collection Hotels & Resorts

The Luxury Collection® is a collection of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Magnificent decor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience. Originated in 1906 under the CIGA brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of more than 90 of the world's finest hotels and resorts in more than 35 countries in bustling cities and spectacular destinations around the world. The Luxury Collection includes award-winning properties that continuously exceed guest expectations by offering unparalleled service, style and class while celebrating each hotel's distinctive heritage and unique character. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information, please visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood recently announced plans to spin off its Starwood Vacation Ownership, Inc. business, a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands, into a standalone public company by the end of 2015. For more information, please visit

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Katie Roberts
Luxury Collection Hotels & Resorts



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The Luxury Collection® is a collection of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories.


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