Century 21 Real Estate Selects Hootsuite Enterprise to Deliver a Custom Social Media Solution for its Sales Professionals

‘C21 Social for Business’ Platform Drives Paradigm Shift to Social Selling

March 23, 2015 // Franchising.com // MADISON, NJ – Century 21® Real Estate, the iconic brand and franchisor with the largest global network in the residential real estate industry including approximately 6,900 independent offices worldwide, has chosen Hootsuite, the world's most widely used social relationship platform, to enhance its social media strategy and provide a center of excellence for social selling. The solution, launched as C21® “Social for Business”, is comprised of Hootsuite Enterprise combined with custom integrations and services.

The C21® “Social for Business” platform empowers C21 affiliated brokers and sales professionals to manage multiple social media networks from a single online dashboard. Through the C21 Social Plugin, system members may access and schedule their social media content on the world’s largest social networks including Facebook, Google+, Linkedin, Twitter and Wordpress, among others. In addition, the platform will offer customized suggested content and access to a content library of graphics provided at the brand and individual brokerage levels.

“The collaboration with Hootsuite is another marketing differentiator for our brand,” said Mike Callaghan, Vice President of Brand Marketing, Century 21 Real Estate LLC. “This customized solution will help our global affiliated sales professionals stand out with consumers, and build stronger online relationships by providing a continuous drumbeat of relevant social media content designed to help generate business opportunities.”

In addition, C21 UniversitySM in collaboration with Hootsuite has developed five customized learning modules specifically designed to help real estate professionals learn the best-practices for social selling. By taking these courses, sales associates may earn the Century 21 – Hootsuite Social Selling Certificate, a certificate for social selling mastery in real estate.

“We’re thrilled to welcome Century 21 as a Hootsuite Enterprise client,” said Ryan Holmes, CEO of Hootsuite. “Buying and selling real estate is now happening personally, digitally, and in real-time. With our collaboration, Century 21 is delivering on a powerful vision of empowering their affiliated agents to connect with the new generation of homebuyers in an innovative and modern way.”

Hootsuite is the world's most widely used social relationship platform. More than 11 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. For more information, visit www.hootsuite.com.

About Century 21 Real Estate LLC

Century 21 Real Estate LLC (CENTURY21.com) is comprised of approximately 6,900 independently owned and operated franchised broker offices in 78 countries and territories worldwide with more than 101,000 independent sales professionals. The Century 21 System provides brand marks, marketing, communications and innovative technology solutions that help enable its franchisees and their independent agents to attract and engage prospects, nurture customers, and deliver a positive real estate transaction experience.

Century 21 Real Estate was ranked highest in overall customer satisfaction by the J.D. Power 2014 Home Buyer/Seller Satisfaction StudySM. Specifically, Century 21 Real Estate swept the awards by receiving the highest ranking among national real estate companies across all four customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, Repeat Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction.

The Century 21 brand, as identified by consumers from a list of real estate agencies in the Millward Brown 2014 Ad Tracking Study, is the most recognized brand name in real estate, and the industry leader in brand awareness – a position it has held since 1999.

The Century 21 Real Estate national website -- century21.com – is the number one “most visited” real estate franchise website, attracting more unique visitors than any other real estate franchise brand site since January 2013, according to comScore, Inc., a global leader in digital measurement and analytics.

C21 System members are active members of the communities in which they live and work, having raised over $111 million in total contributions to Easter Seals since 1979.

To find answers to your real estate questions, please visit the website that best meets your needs: century21.com, century21Global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.

Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

© 2015 Century 21 Real Estate LLC. All Rights Reserved. Century 21®, the Century 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

SOURCE Century 21 


Bethany Ciampa
Account Supervisor
w: 617.226.9950
m: 978-230-1092


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Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.


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