sweetFrog and March of Dimes Announce National Partnership

The frozen yogurt chain goes Bananas for Babies in April

March 24, 2015 // Franchising.com // RICHMOND, VA - sweetFrog Enterprises is pleased to join with 3 million people and over 700 communities nationwide to help the March of Dimes help babies begin healthier lives. Since 1970, the March of Dimes has sponsored the March for Babies walk, raising money to fund research and programs to prevent the problems that threaten babies born too soon.

In April sweetFrog will go Bananas for Babies as stores nationawide will offer guests the opportunity to donate $1 to the March of Dimes in exchange for a BOGO coupon good on a return visit before 5/31. In addition, a limited edition Bananas for Babies frog plush toy has been created featuring sweetFrog’s lovable mascot Scoop. The Bananas for Babies Scoop can be purchased at stores nationwide or online at http://www.sweetfrog.com. A portion of the proceeds will be donated to the March of Dimes.

“The March of Dimes is very excited to be working with our newest corporate partner, sweetFrog, in support of March for Babies,” said Meri-Margaret Deoudes, vice president of strategic alliances and cause marketing for the March of Dimes. “Through their employees and customers, sweetFrog is helping families and playing a vital role towards improving maternal and child health in their local communities.”

Local sweetFrog stores will also have their own March for Babies teams, host March of Dimes Appreciation Parties and offer gift card fundraising programs as a part of the promotion.

“It’s about connecting with our local communities and giving back to a great cause,” said Matt Smith, chief marketing officer for sweetFrog. “We believe in the well-being of families and our national partnership with the March of Dimes gets our network of great shops behind that effort.”

The March for Babies has helped raise $2.3 billion since its inception, supporting the nearly 500,000 babies born prematurely every year. Proceeds raised fund research into the causes and prevention of early births. The effort also offers support for families with NICU babies and helps expectant mothers realize full-term pregnancies. The March of Dimes is the nation’s leading nonprofit organization for pregnancy and baby health.

About sweetFrog Frozen Yogurt

sweetFrog (http://www.sweetfrogyogurt.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. sweetFrog currently has 348 stores including company-owned, franchise and independently licensed locations either open or under contract in twenty four states in the U.S., Dominican Republic, United Kingdom and soon to be open in Egypt. The company was founded in 2009 and is based in Richmond, Virginia. sweetFrog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with premium toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

SOURCE sweetFrog Frozen Yogurt


Matt Smith
Chief Marketing Officer
(804) 835-6796
10800 Midlothian Turnpike, Suite 300
Richmond, VA 23235


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