March 27, 2015 // Franchising.com // CHESHIRE, CT – Wayback Burgers, serving delicious, fresh, never frozen burgers and hand-dipped milkshakes amidst an atmosphere reminiscent of a hometown burger joint, today announced the addition of its newest milkshake flavor: The High Protein Cricket Milkshake. Made with premium vanilla ice cream, chocolate syrup and high protein cricket powder, The High Protein Cricket Milkshake is masterfully blended to deliver a flavorful milkshake packed with protein and calcium. The High Protein Cricket Milkshake will jump onto the menu at Wayback Burgers locations nationwide beginning April 1 and is available in 22 oz. servings for a suggested retail price of $4.50.
Research shows a growing trend in cricket consumption, as they are nutrient-rich and an excellent source of protein. In fact, a 3.5-ounce serving of crickets contains nearly 50 grams of protein, which is a lot considering it is such a small amount of food. Crickets actually provide double the protein versus a 3.5 ounce piece of beef. According to the Food and Agriculture Organization of the United Nations, crickets are a good source of unsaturated fats, small amounts of iron and can possibly lower the risk of heart disease.
“We are excited to announce our most unique milkshake flavor variation yet - The High Protein Cricket Milkshake,” said John Eucalitto, president of Wayback Burgers. “We understand that this milkshake is not for everyone, however, crickets are high in both calcium and protein – and their consumption is a growing trend among fitness enthusiasts. Additionally, we did our research. We tested The High Protein Cricket Milkshakein multiple markets over the past six months – and our guests absolutely loved it. Due to overwhelming demand, we thought it deserved a permanent spot on the Wayback Burgers menu. So we hope our guests will push their limits and try one out – we guarantee that if you didn’t know it was made with crickets, you wouldn’t know it was made with crickets.”
Wayback Burgers is about serving delicious and fresh, hand-made burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time – a time when “customer service” meant something, and everyone felt the warmth of the community. Wayback Burgers offers burgers made from 100 percent fresh, never frozen ground beef, cooked to order, available as a single, classic double, triple and triple triple patty, and rich, thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand-dipped ice cream. Going beyond the burger, Wayback Burgers also offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, fresh salads and delicious sides including fries, onion rings, homestyle chili and house-made chips, as well as its famous Burger and Shake of the Month.
For more information on Wayback Burgers, visit www.WaybackBurgers.com, Facebook, Twitter or Instagram.
Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for fresh burgers and thick, hand-dipped milkshakes. Wayback Burgers currently operates in 24 states with over 100 locations nationally and internationally in Argentina. Wayback Burgers plans to open in 32 countries throughout the Middle East and Northern Africa, in addition to expansion plans in Argentina, Canada, Mexico, and Pakistan.
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