First Watch Renews Multi-Year Contract with Datum for Strategic Consulting and Technology Outsourcing

March 30, 2015 // // SARASOTA, FL – First Watch has recently renewed a multi-year agreement to continue outsourcing all functional IT services and strategic consulting to Datum Corporation, a national technology and consulting company specializing in the multi-unit restaurant industry.

The contract encompasses all of First Watch, Bread & Company and The Good Egg locations spread across the country and will include future locations as the company continues to expand. Currently, First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 120 restaurants in 17 states. It also operates 19 The Good Egg restaurants in Arizona and a Bread & Company location in Nashville with aggressive growth plans in place for the remainder of 2015.

“We have been working closely with Datum for several years, and as one of our most trusted partners we are excited to move forward together and continue opening new locations nationwide,” said Chris Olson, Vice President of Finance at First Watch.

Datum provides dedicated resources for corporate store and enterprise-level support, as well as strategic planning and road mapping. The restaurants receive fully managed IT services, including database modifications, back office system configurations, menu programming and much more. Datum’s 24/7 help desk covers multiple point-of-sale software systems, including NCR’s Aloha, giving the restaurants one point of contact for all system-wide support issues.

“We are proud to have been a part of First Watch’s growth over the past 5 years. The leadership and culture of First Watch has given us something to emulate at Datum. We are thankful that we have the confidence of such a prestigious organization to continue our relationship,” said Tom Frost, CEO of Datum Corporation.

About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 "Best Breakfast" and "Best Brunch" accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named one of the 2013 "Next 20" Emerging Brands by Nation’s Restaurant News, a 2014 Top Franchise Value by FSR Magazine and the recipient of the 2014 Menu Masters Award for Best Healthful Innovation for its Quinoa Power Bowl, First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 120 restaurants in 17 states. It also operates 19 restaurants under The Good Egg name in Arizona and one Bread & Company restaurant in Nashville, TN. For more information, visit

About Datum Corporation

Datum is a full-service technology consulting partner and provides all-inclusive IT solutions to clients nationwide. Founded in 2003, Datum integrates best-of-breed technology solutions with specialties in the multi-unit restaurant market. Headquartered in Sarasota, Florida with satellite offices in Phoenix, Dallas and Los Angeles, Datum serves more than 3,700 active locations. There are currently over 162,000 client employees supported by Datum’s technology center 24 hours a day, 7 days a week, 365 days a year. For more information, visit



Brittany Elder
Datum Corporation
941-256-8700 ext. 266


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First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch.


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