Papa Murphy's Slices More Personalized Mobile Messaging Campaigns

Waterfall's Solutions Accelerate ROI With National and Franchise Owners

SAN FRANCISCO, CA - (Marketwired - Apr 2, 2015) - Waterfall, a leading cloud mobile messaging platform today announced it is powering enhanced mobile marketing campaigns for more than 1,400 U.S. locations of Papa Murphy's Holdings, Inc. (NASDAQ: FRSH), the world's leading take 'n' bake pizza franchise.

"Waterfall is the only mobile marketing solution to offer the intricate level of database platform capabilities with user levels and permissions for multi-unit franchise owners," said Jayson Tipp, vice president of strategy, technology and marketing at Papa Murphy's. "Consistent, personalized messaging is critical for Papa Murphy's and mobile messaging has already proven itself as a key revenue driver. With Waterfall's solutions, we can balance our national and franchise owner needs in a seamless fashion."

Papa Murphy's in-store promotions, supplemented with text alerts and calls to action -- that offer coupons and other incentives -- are driving more in-store sales and web traffic. Optimizing mobile campaigns at both national and franchise levels is an integral part of the company's technology strategy to meet customer needs.

About Papa Murphy's

Papa Murphy's Holdings, Inc. (NASDAQ: FRSH) is a franchisor and operator of the largest Take 'N' Bake pizza chain in the United States, selling fresh, hand-crafted pizzas ready for customers to bake at home. The company was founded in 1981 and currently operates over 1,400 franchised and corporate-owned fresh pizza stores in 38 States, Canada and United Arab Emirates. Papa Murphy's core purpose is to bring all families together through food people love with a goal to create fun, convenient and fulfilling family dinners. In addition to scratch-made pizzas, the company offers a growing menu of grab 'n' go items, including salads, sides and desserts. For more information, visit Find Papa Murphy's on Facebook at

About Waterfall

Waterfall is the evolution of mobile engagement and CRM. We empower brands, retailers and agencies to build meaningful relationships through mobile messaging. After ten years in the mobile space, Waterfall has become an industry leader, offering a best-of-breed software platform, an all-star team and a culture of constant innovation. With Waterfall marketers are able to clearly and effectively engage with the people who matter most: the customers.

Waterfall clients include 7-Eleven, ABC, Acxiom, American Eagle Outfitters, Anheuser-Busch, Constant Contact, Experian, FedEx, Microsoft, Neiman Marcus, Nuance, PETA, Starbucks and the U.S. Army. Founded in 2005, Waterfall is headquartered in San Francisco, with offices in Atlanta, Austin, Boston, Los Angeles and New York.

SOURCE Waterfall

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