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IHG® Brings its Hotel Indigo® Brand to Bath, UK

By: Hotel Indigo |  0 Shares     73 Reads

April 09, 2015 // Franchising.com // InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies, today announces the signing of Hotel Indigo® Bath, United Kingdom. The hotel will operate under a franchise agreement with St James’ Hotels Group, a wholly-owned subsidiary of the Somerston Group, a longstanding IHG partner.

This will be Somerston’s first Hotel Indigo property and forms part of a larger portfolio of Hotel Indigo hotels being developed by the group - a clear vote of confidence in the brand. The hotel is expected to open towards the end of 2016.

The 121-room property will be rebranded from two existing hotels and a restaurant all located in a Grade 1 listed historic Georgian building on South Parade. It will feature a restaurant, bar and gym.

Hotel Indigo Bath will be located right at the heart of Bath city centre, close to Bath Abbey and to the famous Thermae Bath Spa. The hotel will be perfect for those wanting to explore and discover the many historic and cultural experiences offered by this UNESCO World Heritage Site.

Every Hotel Indigo property is designed to reflect the local neighbourhood and Hotel Indigo Bath will be no exception. From the exterior architecture to the hotel’s interior design and locally inspired menus; every Hotel Indigo is unique to its surroundings, and no two hotels are the same.

Anna Corkill, IHG’s Development Director for the UK, said: “The boutique hotel market is the fastest growing segment in the industry and our pioneering Hotel Indigo brand is leading the field in Europe. We’re thrilled to have found such a perfect site in Bath and we’re looking forward to working with St James’ Hotels Group to open a brand-defining Hotel Indigo property.”

Shaun Robinson, Managing Director of St James’ Hotels Group said: “Hotel Indigo and Bath are the perfect fit. I am very excited to be bringing the brand to a place that enjoys a world-wide reputation as a ‘must-see’ city drawing guests from every continent, keen to experience the architecture, the culture and the history.”

In January 2015, the Hotel Indigo brand’s new locally crafted food and beverage philosophy was launched. Restaurants and bars are the heart and soul of any good neighbourhood so the philosophy brings the best artisans from the local community into Hotel Indigo properties to offer a truly authentic local flavour. The result is a landmark food offering that can be enjoyed not just by guests but by the locals themselves.

Last year the Hotel Indigo brand celebrated its tenth anniversary with the opening of its 60th hotel globally – Hotel Indigo® Paris Opera. IHG’s global expansion has accelerated over the past three years, with the portfolio of open hotels outside of the US more than tripling in size as the brand continues to attract high quality opportunities in new gateway cities*. In Europe, there are 17 Hotel Indigo properties open with a further 12 hotels signed into IHG’s development pipeline. Of those, eight Hotel Indigo properties are open in the UK and a further seven are in the pipeline. There are currently seven IHG hotels in Bath.

For more information please visit: www.ihg.com.

* Figures as at 31st December 2014

About IHG (InterContinental Hotels Group)

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. In January 2015, IHG acquired Kimpton Hotels & Restaurants, the world's leading boutique hotel business.

IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with over 84 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.

IHG franchises, leases, manages or owns over 4,800 hotels and more than 710,000 guest rooms in nearly 100 countries, with over 1,200 hotels in its development pipeline. Over 350,000 people work across IHG's hotels and corporate offices worldwide.

In January 2015 we completed the acquisition of Kimpton Hotels & Restaurants, adding 62 hotels (11,300 rooms) to our system size and 16 hotels to our development pipeline.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.

SOURCE IHG (InterContinental Hotels Group)

Media Contact:

Laura Baker
For UK/European Media
+44 1895512820
laura.baker@ihg.com

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