Amada Senior Care Hits 40 Franchise Partners, Expects over 200 by 2018

California Senior Care Company Takes Proactive Approach to Growing In-Home Care Market, Gives Families Options and Puts People before Profits

SAN CLEMENTE, Calif. - April 10, 2015 // PRNewswire // - Amada Senior Care founders Tafa Jefferson and Chad Fotheringham have hit upon a winning formula, one that's allowed them to take a $70 billion industry by storm. From day one, their focus has been on quality of care, professionalism, innovation and choice. Those same values have informed Amada's franchise program, which since 2012 has grown to 40 franchisees in 18 states.

Their 40th franchise partner, Wayne Wrolstad, says he is extremely excited about bringing the Amada brand to his hometown in west Philadelphia. When asked why he chose Amada, Wayne said, "We quickly discovered the founders' marketing and business knowledge is at the head of the pack. That acumen, coupled with the reputation, integrity and quality of the people at Amada sealed the deal. With the guidance and training provided, we're extremely excited that the compassionate and innovative services inherent in the Amada Senior Care brand will be available to those in our community."

From an investment-to-profit ratio, the in-home care market ranks #1 among all franchise opportunities today. Demographic data illustrates why ­– according to the US Census Bureau, the number of seniors in America is expected to double in the next ten years. Also, this generation of seniors will lead longer, healthier lives than any previous generation.

Collectively, the in-home care industry has witnessed a 5% annual growth curve for each of the last five years, with little sign of slowing down. For Amada's part, growth has been strong and steady. In 2013, the founders tallied sales revenue to the tune of $8.7 million. Though the franchise is still young, its partners are on track to approach or pass their founders' success; after just 24 months, they are already averaging over $181,000 in monthly revenue.

Amada Senior Care's CEO Tafa Jefferson made several strategic decisions early in the company's history that paved the way for today's success. He foresaw that with the impending "Silver Tsunami" of Baby Boomer retirees, government payers like Social Security would be incapable of fully meeting demand. Because of this, he explored the private payer market at a time when competitors were deeply invested in government reimbursed revenue streams.

Similarly, Jefferson realized the enormous potential of staying ahead of the curve with regard to technology. Amada's proprietary scheduling software, in-home monitoring systems and assisted living placements website are just a few of the technology-based tools the company has made available to both franchisees and clients. According to Jefferson, a combination of staffing challenges and the desire of elderly Americans to remain home whenever possible has contributed to the demand for these innovative, technology-based solutions.

Amada has been vocal about its commitment to only accept franchise partners who will maintain the values and integrity of their brand. They have also made the ongoing support of these franchisees one of their biggest priorities. According to Tacoma franchisee Robert Christensen, this represents a key differentiator that attracted him to Amada's offering.

"Before I partnered with Amada, I researched four other home care agencies. I didn't just attend a couple of conference calls – I analyzed their FDDs and spent time with each of their sales reps," explained franchisee Robert Christensen. "Ultimately, I selected Amada Senior Care based on the clarity of the company's vision, values and record of growth and success. Since opening the Tacoma territory, my time has never been more valuable. Amada has provided me with the tools, training and support necessary to outwork my competition."

The industry has taken notice of Amada's excellence. Forbes named Amada Senior Care one of its 10 Best Franchises to Own, while Franchise Business Review's most recent survey gave the company a top 5 ranking within its industry.

About Amada Senior Care

Amada Senior Care is committed to enriching lives. We provide nurturing, compassionate non-medical in-home care and guide families through the many senior housing options available for assisted living. We also offer expertise in handling long-term care insurance claims and in certain forms of government aid, including Veterans Aid and Attendance Benefits. Headquartered in San Clemente, California, Amada was founded in 2007, and is currently assembling an elite team of franchise partners to expand our business on the national level. For more information, visit

SOURCE Amada Senior Care


Jeremy Brooker
Amada Senior Care



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Amada Senior Care is committed to enriching lives. We provide nurturing, compassionate non-medical in-home care and guide families through the many senior housing options available for assisted living.


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