Starwood Hotels & Resorts Accelerates Growth in Mexico with the Signing of Sheraton Cozumel Resort

Slated to Open in 2018, the Premier Caribbean Resort Will Offer Travelers Access to One of the Top Diving Destinations in the World

STAMFORD, Conn. - (BUSINESS WIRE) - Gaining momentum in markets across Latin America , Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced it has signed an agreement with Inmobiliaria Punta Tormentos S.A. de C.V. to introduce its world-renowned Sheraton ® brand to Cozumel, Mexico. Sheraton Cozumel Resort , slated to open in early 2018, will be located on an idyllic island in the Yucatan Peninsula , with sweeping views of the Caribbean. The new resort will increase the Sheraton brand’s portfolio to six hotels in Mexico and 37 in the region.

“Sheraton Cozumel Resort, a terrific addition to the brand’s global resorts portfolio, will serve as a gathering place for travelers in one of Mexico’s most sought-after leisure destinations,” said Jorge Giannattasio , Senior Vice President and Chief of Operations for Starwood Latin America and the Caribbean. “And as the second Starwood property in Cozumel , the resort further strengthens the company’s presence in Mexico , one of the most attractive tourism markets in the Americas.”

Sheraton Cozumel Resort will boast a prime beachfront location with direct access to the island’s spectacular coral reefs, a leading destination for divers from around the world. The resort will feature all of the Sheraton brand’s signature brand amenities and services. The 120 stylish, comfortable and oversized guestrooms-including six suites-will offer unobstructed ocean views, as well as the all-white Sheraton Sweet Sleeper™ bed, high-speed Internet, an LCD flat-panel television and MP3 docking station. In addition to direct beach access, the resort will also offer two pools with breathtaking views, a poolside bar serving light bites and drinks, three restaurants, a lobby lounge and the Link@Sheraton ® experience.

Additional facilities will consist of the state-of-the-art Sheraton Fitness®, a Shine Spa and 8,500 square feet of meeting space for special events, meetings and conventions. Located approximately 10 miles from the city center, the resort is convenient for traveling to and from the Cozumel Airport and the ferry port that provides access to Playa del Carmen and Riviera Maya.

Starwood Aggressively Expands Portfolio in Mexico

Sheraton Cozumel Resort is the fifth Starwood hotel signing in Mexico within the first quarter of 2015, reflecting the strength of the company’s lifestyle brands in this dynamic market. Mexico is the largest market for Starwood in Latin America and its seventh largest market worldwide. Currently, Starwood boasts a total portfolio of 29 hotels in Mexico across eight of its nine brands: St. Regis, W Hotels, The Luxury Collection, Sheraton, Westin, Le Méridien, Four Points by Sheraton and Aloft.

“We are excited to continue our rapid expansion in Mexico , one of our fastest-growing markets in Latin America , and we are well-positioned for further growth across our portfolio of world-class brands,” added Victor Vazquez , Vice President, Acquisitions & Development, Starwood Hotels & Resorts , Latin America. “Our global pioneer Sheraton is an icon in Latin America and continues to generate interest from investors and guests alike.”

The Sheraton footprint in the country encompasses the Sheraton Mexico City Maria Isabel Hotel & Towers , Sheraton Santa Fe in the financial hub of Mexico City , Sheraton Ambassador Hotel in the northern city of Monterrey , and resort properties-including Sheraton Buganvillas Resort and Convention Center in Puerto Vallarta and Sheraton Hacienda Del Mar Golf & Spa Resort in Los Cabos.

Starwood has an extensive pipeline of hotels in Mexico , with nine new openings planned by 2018. Sheraton Chihuahua Hotel is scheduled to open this year, followed by Westin Cozumel in 2016. Solaz, A Luxury Collection Resort, Los Cabos opening in 2017 will mark the entrance of the Starwood luxury portfolio in this world-class destination. Additionally, the specialty select service category will continue to expand its footprint with the opening of Four Points by Sheraton in Puebla , Aloft Hermosillo, Aloft Cotzacoalcos, Aloft Tijuana and Aloft Poza Rica also planned for 2017.

For more information on Sheraton Hotels & Resorts, please visit or Facebook. Follow Sheraton on Twitter and Instagram.

About Sheraton Hotels & Resorts

Sheraton helps guests make connections at more than 430 hotels in over 70 countries around the world. The brand recently completed a $6 billion global revitalization and is now in the midst of an $8 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. , one of the leading hotel and leisure companies in the world with more than 1,200 properties in 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis ® , The Luxury Collection ® , W ® , Westin ® , Le Méridien ® , Sheraton ® , Four Points ® by Sheraton, Aloft ® , element ® and the recently introduced Tribute Portfolio ™. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG ® ), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood recently announced plans to spin off its Starwood Vacation Ownership, Inc. business, a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands, into a standalone public company by the end of 2015. For more information, please visit

SOURCE Starwood Hotels & Resorts Worldwide, Inc.


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