BOGOTA, Colombia - May 06, 2015 - (BUSINESS WIRE) - Premium burger chain Carl’s Jr. continues to expand in Latin America with the opening of its first restaurant in Colombia. Located at Parque de La 93 in the heart of Bogota, the restaurant marks the first of a multi-unit development agreement between Carl’s Jr. parent company CKE Restaurants Holdings, Inc. (CKE) and International Meal Company (IMC). IMC is a leading, multi-brand, food service corporation developing Carl’s Jr. restaurants in Colombia, Panama, Mexico, Dominican Republic, Puerto Rico and Brazil.
“We are very pleased to expand our partnership with International Meal Company to bring our premium, California-style burgers to Colombian diners,” said Ned Lyerly, CKE President of International. “With 229 restaurants open and operating in Latin America, Colombia is a strategically important market to help us build momentum in the region. We’ve seen tremendous success and enthusiasm for our best-in-class product offering and our premium approach to service throughout Latin America and we are certain that Colombians will enjoy the superior burger experience that only Carl’s Jr. can offer.”
Originating in California, Carl’s Jr. stands apart from other burger restaurants by offering freshly prepared, high-quality menu items including its famous 100 percent Black Angus Beef Thickburgers®, Hand-Breaded Chicken Tenders™ and Hand-Scooped Ice Cream Shakes™. Carl’s Jr. also features a superior dining experience that includes menu items made fresh to order and served at your table, all in a modern, upscale, California-themed décor.
“It is a great honor to bring Carl’s Jr. to Colombia,” said Javier Gavilan, CEO of IMC. “The premium products at Carl’s Jr. and excellent service set us apart from the competition and will deliver an ultimate dining experience to the discerning Colombian consumer. Colombians are real burger enthusiasts and we know they will appreciate the high-quality ingredients, fresh preparations and innovative flavors that are the hallmarks of our distinctive and delicious charbroiled burgers.”
To celebrate the important milestone of the first Carl’s Jr. in Colombia, the restaurant will be hosting a special VIP/media event on Wednesday, May 6, 2015 at 12 p.m. to provide complimentary food samples and interviews with CKE executives. In addition, on May 7, the first 50 customers will win “Free Food for a Year.”
With the restaurant opening in Columbia, CKE now licenses 633 Carl’s Jr. and sister-chain Hardee’s® restaurants in 35 countries. For more information on international franchise opportunities with Carl’s Jr., please visit www.carlsjrfranchising.com/international.
Key facts about the new Carl’s Jr. in Colombia:
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,567 franchised or company-operated restaurants in 43 states and 35 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 83 percent franchised, with international restaurants representing 18 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
SOURCE CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc.
Coast Public Relations
At Carl's Jr.®, our next success story is you. We consistently out-deliver the competition with a menu strategy that focuses on developing premium, sit-down restaurant-quality menu items that offer the convenience and value of...