Times Square Takeover: Applebee's® Launches New Menu With Free Food, Live Music and Social Media Extravaganza

"Taste the Change Fest" to Highlight the Stunning Triple Hog Dare Ya™, Other New Menu Items With Free Samples, 12-Screen Video Billboard Takeover

KANSAS CITY, Mo. - May 6, 2015 // PRNewswire // - Combining Twitter's new Periscope video broadcasting service with a takeover of 12 of the famed Times Square video billboards, Applebee's Neighborhood Grill & Bar® is inviting guests across the country to sample and celebrate its new menu at a May 13 Times Square street party that will include several surprise, special-guest performances.

In addition live music, the "Taste The Change Fest" will feature samples of the new Triple Hog Dare Ya – stacked high with pulled pork, Black Forest ham, bacon, crispy onions and melted cheddar cheese on a Ciabatta bun – along with other new sandwiches and appetizers. A photo booth and pool hall game room will also be featured.

"An over-the-top sampling party at the Crossroads of the World is the perfect way to introduce and celebrate our new menu," said Applebee's Senior Vice President of Culinary and Marketing Darin Dugan. "We're proud of our new food and we're inviting the world to give it a try."

One lucky Applebee's guest selected from restaurants across the country will win a trip for two to the party by tweeting photos of themselves enjoying one of Applebee's new menu items and using the #WatchApplebees #ContestEntry hashtags.

The tagged tweets of those who can't make it to New York on May 13 will appear on a massive Times Square billboard during the event between 11:00 a.m. and 4:00 p.m. EDT. Applebee's will share live photographs from the event and the digital displays from the Times Square billboards at www.applebeestastethechangefest.com, where guests whose images appear on the billboard will be able to share via Facebook and Twitter with the headline, "Applebee's threw a party in Times Square and I was there!"

Hosting the live Periscope video broadcast will be Vincenzo Landino, who with more than 37,000 video followers is among Twitter's leading live video personalities. Landino will broadcast live from Times Square in 30-minute segments throughout the event.

On May 13, guests to any Applebee's restaurant can Tweet a photo of themselves with a Pepsi™ product for the chance to win $100 in Live Nation® Concert Cash good for select concert tickets and artist merchandise.

The "Taste The Change Fest" celebrates the arrival later this month in the nearly 2,000 Applebee's across the country of eight new or improved sandwiches and appetizers. In addition to the Triple Hog Dare Ya, the new menu includes the Brew Pub Philly steak sandwich, the Maple Bacon Chicken Piadini and others.

The new items join All-In Burgers®, Bar Snacks and Appetizers in a new lineup of classic bar-and-grill menu items improved with higher-quality ingredients and premium preparation techniques. In addition to the new menu items, All-In Burgers – featuring toppings seared into fresh hamburger patties – became a guest favorite in late 2014, and 11 new appetizers were introduced earlier this year.

About The Applebee's Brand

Applebee's is the world's largest casual dining chain, with more than 2,000 locations in 49 states, 16 countries and one U.S. territory. Based in Kansas City, Missouri, Applebee's takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee's Neighborhood Grill & Bar® restaurants are franchised or operated by DineEquity Inc.'s (NYSE: DIN) wholly-owned subsidiary, Applebee's International, Inc. and its affiliates.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/times-square-takeover-applebees-launches-new-menu-with-free-food-live-music-and-social-media-extravaganza-300078756.html.

SOURCE Applebee's


Tom Linafelt

Dave McNamee
HL Group for Applebee's


Social Reach:

Viewer Response:

comments powered by Disqus

Applebee's Neighborhood Grill and Bar »

Applebee's Grill & Bar brings together a lively bar & grill experience offering hand-crafted drinks and cravable, simple, American food with flare featuring vibrant flavors and real, fresh ingredients.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Earl of Sandwich Franchise Opportunity

Earl of Sandwich
Earl of Sandwich is a café franchise that was founded in 1762 by John...

Launch Trampoline Park Franchise Opportunity

Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility...

Nékter Juice Bar Franchise Opportunity

Nékter Juice Bar
Interested in owning a business in a thriving industry where health &...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)