United Country Real Estate Celebrates 90 Years of Innovation

Lifestyle, Rural Real Estate Firm Pushes the Limits of Marketing for Nearly a Century

May 13, 2015 // Franchising.com // KANSAS CITY, Mo. – United Country Real Estate – the nation’s leading lifestyle, small city and rural real estate company – is celebrating its 90-year anniversary during May, the month the firm was established in 1925. Founded by Roscoe Chamberlain in Kansas City, Mo., the company began looking for ways to advertise local properties nationally long before television and the internet. United Country changed the real estate industry forever by producing the first national real estate catalog to expose local small city, town and surrounding properties for sale on a much broader scale, regionally and nationally. That original 1928 real estate catalog is housed in the Smithsonian Institution, recognized as a marketing innovation of the era.

“It is an honor to be one of the stewards of such a historic and important organization and brand,” said Mike Duffy, president of United Country Real Estate. “The innovative spirit that the company was founded on has driven continued breakthroughs in real estate marketing throughout the decades. Where a catalog was innovative in 1928, today our team is pushing the limits of the most cutting-edge advertising and technology to make sure our clients receive the marketing exposure lifestyle, small city and country real estate needs.”

United Country uniquely offers over 30 niche property specialty groups, hundreds of nationally and regionally ranked specialty websites, a full-service internal advertising department, the largest auction services network in the US and the only national database of more than 550,000 buyers.

“We have developed proprietary technology systems specifically addressing the needs of our brokers, agents and auctioneers,” said David Dickey, CTO of United Country Real Estate. “We deliver listing information where lifestyle and country buyers are looking for it.”

“Both in the 1920s and now, when selling vacation homes, lake houses, coastal escapes, mountain cabins, ranches, farms, recreational acreage and other lifestyle properties, many times the buyer is not from the local community,” Mike Duffy said. “These types of properties are more often not about ‘the where,’ but ‘the what.’ Buyers want a property to deliver to desired lifestyle interests, such as more peaceful small town living, fishing and hunting, horseback riding or skiing.”

“We are proud to celebrate our 90-year heritage and the innovative contributions of many great leaders who have championed our mission throughout the decades,” said Dan Duffy, CEO of United Country Real Estate. “These dedicated affiliates’ and employees’ work established and continues to deliver to the original promise. Today, we focus on extensive website, e-marketing and added-value strategies, but our objective remains the same, to better expose lifestyle and country properties to those searching for them across the country.”

For more information about United Country Real Estate, call 800-999-1020 or visit their website at www.UnitedCountry.com.

About United Country Real Estate

United Country Real Estate – a division of the United Real Estate Group – is the leading, fully integrated network of conventional and auction real estate professionals. The company has been an innovator in lifestyle and country real estate marketing since 1925. United Country supports nearly 600 offices and 5,000 real estate professionals across four continents, with a unique, comprehensive marketing program. The exclusive program includes the highest ranked and largest portfolios of specialty property marketing websites, unequaled national print advertising, the largest internal real estate advertising agency, an extensive buyer database of more than 550,000 opt-in buyers and additional proprietary programs to advertise local properties more broadly.

SOURCE United Country Real Estate


National Headquarters
2820 NW Barry Road
Kansas City, MO 64154


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United Country Real Estate – is the leading, fully integrated network of conventional and auction real estate professionals.


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